Growth Lead for DTC & Premium Brands — Remote

FORREST; France; Remote; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Remote work possible

Job summary

FORREST is seeking a Senior Growth Lead to build and pilot its first digital acquisition system for a premium, nature-inspired brand. You will work directly with the founders to shape what to test, where to invest, how to measure performance and how to grow without compromising brand quality.

Responsibilities include defining the channel mix, structuring the funnel, testing creative angles, coordinating with media buyers and CRM specialists, and creating a concise reporting system.

Qualifications

• Senior profile with proven growth results for DTC/e-commerce or premium brands.
• Experience with paid acquisition and CRM,email flows.
• Ability to connect brand, business, creativity and data.

Responsibilities

• Build a 90-day digital acquisition plan for the brand launch.
• Define channel mix: Meta Ads, Google Search & Shopping, Performance Max, retargeting, CRM & newsletters.
• Structure the acquisition funnel from traffic to conversion.
• Identify and test creative angles for FORREST.
• Coordinate media buying, CRM, tracking and creative specialists as needed.
• Set up a simple reporting system and monitor metrics.
• Analyze CAC, ROAS, conversion rate, AOV, leads and margins.
• Recommend budget allocation and scaling decisions.
• Improve ecommerce journey: landing/product pages, storytelling, checkout and post-purchase flows.

Skills

DTC growth

Paid acquisition

Meta & Google Ads

CRM & email flows

E-commerce + Shopify

Creative testing

Brand storytelling

Job description

FORREST is seeking a Senior Growth Lead to build and pilot its first digital acquisition system for a premium, nature-inspired brand. You will work directly with the founders to shape what to test, where to invest, how to measure performance and how to grow without compromising brand quality.

Responsibilities include defining the channel mix, structuring the funnel, testing creative angles, coordinating with media buyers and CRM specialists, and creating a concise reporting system.