Remote Senior Growth Lead, Freelance DTC & Premium Brand

Forrest; France; À distance; Confidentiel; Temps partiel

Avantages offerts par ce poste

Remote work possible

3-month initial engagement

Potential extension

Freelance / fractional role

Résumé du poste

FORREST is seeking a senior Growth Lead to structure our inaugural digital acquisition strategy for an e‑commerce launch. You will work with the founders to define what to test, where to invest, and how to measure CAC, ROAS, and AOV while protecting the brand's premium positioning.

This freelance / fractional role offers 1.5–2 days per week, remote work possible, and an initial 3‑month mission with potential extension after the launch phase. Start asap.

Qualifications

• Senior profile with strong experience in digital acquisition for DTC, e‑commerce or premium consumer brands.
• Experience launching or scaling DTC brands and working with Shopify or similar platforms.
• Paid acquisition expertise (Meta, Google) and strong CRM/email flows know‑how.
• Ability to connect brand, business, creativity and data with founders or senior teams.

Responsabilités

• Build a 90‑day digital acquisition plan for the launch.
• Define channel mix and structure the acquisition funnel from traffic to conversion.
• Identify and test creative angles, brief assets, and coordinate media buying and tracking.
• Set up a simple reporting system and analyse CAC, ROAS, AOV, and margins.
• Translate learnings into clear weekly decisions and budget recommendations.
• Improve the e‑commerce journey including landing pages, product pages and checkout.

Connaissances

Digital acquisition

DTC

E-commerce

Premium brands

Paid acquisition

CRM & email flows

Lead generation

Funnel analysis

Creative testing

Data storytelling

Founders collaboration

Outils

Shopify

CRM tools

Description du poste

FORREST is seeking a senior Growth Lead to structure our inaugural digital acquisition strategy for an e‑commerce launch. You will work with the founders to define what to test, where to invest, and how to measure CAC, ROAS, and AOV while protecting the brand's premium positioning.

This freelance / fractional role offers 1.5–2 days per week, remote work possible, and an initial 3‑month mission with potential extension after the launch phase. Start asap.