Global Brand Strategy Lead — Growth & Impact

Opella Healthcare Group; Neuilly-sur-Seine; Hybrid; EUR 89,000 - 118,000; Full time

Job summary

Opella in France seeks a Global Brand Strategy Lead to shape the long-term direction of Allegra across markets and translate insights into action. You will define brand equity, positioning and the campaign framework, and drive content strategy for diverse audiences and channels.

You will lead cross-functional teams, manage budgets, mentor rising talent, and embed sustainability and social impact into brand decisions.

Qualifications

• Graduate degree in Marketing or MBA preferred.
• Fluency in English is required in professional context.
• Strong strategic marketing and brand-building capabilities.

Responsibilities

• Define brand equity, positioning and long-term strategic plan.
• Lead content strategy and cross-functional alignment for markets.
• Oversee brand campaign planning, budgets and asset development.
• Track brand performance metrics and influence market growth.
• Mentor emerging talent and partner with global teams.

Skills

Brand strategy

Stakeholder management

Content strategy

Team mentorship

Education

Graduate degree in Marketing / MBA

Job description

Opella in France seeks a Global Brand Strategy Lead to shape the long-term direction of Allegra across markets and translate insights into action. You will define brand equity, positioning and the campaign framework, and drive content strategy for diverse audiences and channels.

You will lead cross-functional teams, manage budgets, mentor rising talent, and embed sustainability and social impact into brand decisions.