France Growth & Acquisition Marketing Manager (Hybrid)

Cafeyn; Paris; Hybride; EUR 65 000 - 100 000; Plein temps

Avantages offerts par ce poste

Swile card

Sidecare health insurance

Mobility package

Wellpass membership

Teale mental health platform

Hybrid policy

Remote work 2 days per week

VIP Cafeyn access

Office meetups

Résumé du poste

Cafeyn, a leading digital content platform, is seeking a Marketing Manager to drive subscriber growth in the French market. The role combines strategic thinking with hands-on execution, overseeing campaigns, partnerships and growth initiatives across paid, owned and earned channels.

You will manage budgets, collaborate with Product, CRM and Analytics teams, and report on performance against key KPIs, while thriving in a fast-moving, hybrid work environment.

Qualifications

• 5+ years of experience in Marketing Project Management, Event Management, Campaign Management or Consumer Marketing.
• Strong operational project management skills coordinating multiple stakeholders, agencies and internal teams.
• Good understanding of B2C marketing, CRM, social media and campaign execution.
• Experience managing events from planning to post-event follow-up.
• Fluent in French and English is mandatory.

Responsabilités

• Own the FR marketing strategy and execution plan, aligned with Readly's overall business objectives.
• Develop and deliver full-funnel marketing plans to drive awareness, consideration, trial and subscriber growth.
• Own FR growth targets and contribute directly to business performance.
• Manage marketing budgets to maximise efficiency, profitability and long-term growth.
• Identify market opportunities, customer insights and emerging trends to unlock future growth.
• Plan and execute integrated 360° campaigns across paid, owned and earned channels.
• Lead local marketing initiatives including partnerships, influencers, podcasts, PR opportunities, affiliate activity and other growth channels.
• Work closely with creative, content and product teams to develop compelling customer propositions and campaigns.
• Ensure campaigns are delivered on time, within budget and to a high standard.
• Drive subscriber acquisition, activation, retention and reactivation initiatives.
• Monitor, analyse and optimise performance against key commercial and marketing KPIs.
• Deliver weekly and monthly trial and subscriber targets.
• Improve acquisition efficiency while maintaining target CAC, conversion and profitability metrics.
• Build a strong test-and-learn culture through experimentation and continuous optimisation.
• Work closely with Product, CRM, Brand, Commercial and Analytics teams to improve the customer journey and subscriber experience.
• Manage relationships with agencies, media partners and external stakeholders.
• Act as the voice of the FR market within the wider organisation.

Connaissances

Marketing Project Management

Event Management

Campaign Management

Consumer Marketing

B2C Marketing

Description du poste

Cafeyn, a leading digital content platform, is seeking a Marketing Manager to drive subscriber growth in the French market. The role combines strategic thinking with hands-on execution, overseeing campaigns, partnerships and growth initiatives across paid, owned and earned channels.

You will manage budgets, collaborate with Product, CRM and Analytics teams, and report on performance against key KPIs, while thriving in a fast-moving, hybrid work environment.