Growth & Acquisition Marketing Manager

Cafeyn; Paris; Hybride; EUR 65 000 - 100 000; Plein temps

Avantages offerts par ce poste

Swile card

Sidecare health insurance

Mobility package

Wellpass membership

Teale mental health platform

Hybrid policy

Remote work 2 days per week

VIP Cafeyn access

Office meetups

Résumé du poste

Cafeyn, a leading digital content platform, is seeking a Marketing Manager to drive subscriber growth in the French market. The role combines strategic thinking with hands-on execution, overseeing campaigns, partnerships and growth initiatives across paid, owned and earned channels.

You will manage budgets, collaborate with Product, CRM and Analytics teams, and report on performance against key KPIs, while thriving in a fast-moving, hybrid work environment.

Qualifications

• 5+ years of experience in Marketing Project Management, Event Management, Campaign Management or Consumer Marketing.
• Strong operational project management skills coordinating multiple stakeholders, agencies and internal teams.
• Good understanding of B2C marketing, CRM, social media and campaign execution.
• Experience managing events from planning to post-event follow-up.
• Fluent in French and English is mandatory.

Responsabilités

• Own the FR marketing strategy and execution plan, aligned with Readly's overall business objectives.
• Develop and deliver full-funnel marketing plans to drive awareness, consideration, trial and subscriber growth.
• Own FR growth targets and contribute directly to business performance.
• Manage marketing budgets to maximise efficiency, profitability and long-term growth.
• Identify market opportunities, customer insights and emerging trends to unlock future growth.
• Plan and execute integrated 360° campaigns across paid, owned and earned channels.
• Lead local marketing initiatives including partnerships, influencers, podcasts, PR opportunities, affiliate activity and other growth channels.
• Work closely with creative, content and product teams to develop compelling customer propositions and campaigns.
• Ensure campaigns are delivered on time, within budget and to a high standard.
• Drive subscriber acquisition, activation, retention and reactivation initiatives.
• Monitor, analyse and optimise performance against key commercial and marketing KPIs.
• Deliver weekly and monthly trial and subscriber targets.
• Improve acquisition efficiency while maintaining target CAC, conversion and profitability metrics.
• Build a strong test-and-learn culture through experimentation and continuous optimisation.
• Work closely with Product, CRM, Brand, Commercial and Analytics teams to improve the customer journey and subscriber experience.
• Manage relationships with agencies, media partners and external stakeholders.
• Act as the voice of the FR market within the wider organisation.

Connaissances

Marketing Project Management

Event Management

Campaign Management

Consumer Marketing

B2C Marketing

Description du poste

Join Cafeyn: Where Innovation Meets Inspiration

Cafeyn is more than a platform— it is transforming the way people access and experience content. Since 2006, we’ve grown in a fast-evolving market, adapting to become a leading digital reading service with over 2 million users worldwide. Cafeyn gives readers unlimited, personalized access to thousands of newspapers and magazines, curated to fit their tastes and delivered seamlessly across devices.

Our mission? To empower individuals with access to trusted, high-quality content that fosters personal growth and discovery. Whether it's through the comprehensive collection of news and features on Cafeyn, the digital publishing solutions of Milibris, the fun and educative content for children on Kidjo, or the collections for manga lovers by Mangas.io, Cafeyn stands at the forefront of digital content experiences.

Your team & responsibilities

Our mission is to accelerate sustainable subscriber growth while strengthening Cafeyn brand presence in France.

The Marketing team plays a critical role in communicating Cafeyn’s value proposition, attracting new subscribers, improving retention, and maximizing the long-term value of our customer base.

We are looking for a commercially minded Marketing Manager to lead Cafeyn’s growth in the French market.

This is a high-impact role with significant ownership and accountability. You will be responsible for driving subscriber growth, managing marketing investment, identifying new growth opportunities and delivering integrated marketing campaigns that strengthen Cafeyn’s position as leading News & magazine app.

The ideal candidate combines strategic thinking with hands‑on execution, is comfortable working with performance data and commercial targets, and thrives in a fast-moving environment where creativity and experimentation are encouraged.

Your missions

Strategy, Planning & Market Ownership

• Own the FR marketing strategy and execution plan, aligned with Readly's overall business objectives.

• Develop and deliver full-funnel marketing plans to drive awareness, consideration, trial and subscriber growth.

• Own FR growth targets and contribute directly to business performance.

• Manage marketing budgets to maximise efficiency, profitability and long-term growth.

• Identify market opportunities, customer insights and emerging trends to unlock future growth.

Campaign Development & Execution

• Plan and execute integrated 360° campaigns across paid, owned and earned channels.

• Lead local marketing initiatives including partnerships, influencers, podcasts, PR opportunities, affiliate activity and other growth channels.

• Work closely with creative, content and product teams to develop compelling customer propositions and campaigns.

• Ensure campaigns are delivered on time, within budget and to a high standard.

Performance & Growth Optimisation

• Drive subscriber acquisition, activation, retention and reactivation initiatives.

• Monitor, analyse and optimise performance against key commercial and marketing KPIs.

• Deliver weekly and monthly trial and subscriber targets.

• Improve acquisition efficiency while maintaining target CAC, conversion and profitability metrics.

• Build a strong test-and-learn culture through experimentation and continuous optimisation.

Collaboration & Stakeholder Management

• Work closely with Product, CRM, Brand, Commercial and Analytics teams to improve the customer journey and subscriber experience.

• Manage relationships with agencies, media partners and external stakeholders.

• Act as the voice of the FR market within the wider organisation.

Who are we looking for?

You are at the right place if you have

• 5+ years of experience in Marketing Project Management, Event Management, Campaign Management or Consumer Marketing.

• Strong operational project management skills, with ability to coordinate multiple stakeholders, agencies and internal teams.

• Good understanding of B2C marketing, CRM, social media and campaign execution.

• Experience managing events, from planning to post-event follow-up.

• Strong attention to detail and ability to ensure brand consistency.

• Comfortable working in a fast-moving, multi-project environment.

• Fluent in French and English is mandatory

Hiring process

1. HR Interview with one of our Talent Acquisition Manager (30’)

2. Hiring manager Interview with Clément, our Marketing Director.

3. Case study that you will present to our Marketing team.

4. Peer Interview with colleagues from the Marketing and Design team.

5. Last Interview with Marie-Sophie, our CMO.

Perks & benefits of working at Cafeyn

• Classic package

• We provide a Swile card for your meal vouchers, Sidecare health insurance, and a mobility package to reimburse your transport subscription.

• Sports

• We have a partnership with Wellpass that gives you access to fitness classes and wellness activities for both exercise and relaxation as you want.

• Mental Health

• You have an access to our mental health platform teale, where you can book appointments with your psychologist or monitor your mental health.

• Hybrid policy

• We allow you to work remotely two days per week.

• Cafeyn’s access

• We provide you with a VIP code for Cafeyn, giving you unlimited access to all content on our platform.

• Team life

• We organize four office meet-ups per year. These occasions allow us to gather with our international offices, celebrate company updates, and spend quality time together.