France Brand & Activation Manager – Automotive

MG Motor France; Courbevoie; On-site; EUR 60,000 - 90,000; Full time

Job summary

MG Motor Europe, France market lead, is seeking a Branding Manager in Courbevoie to defend and grow MG’s brand presence. You will define local brand translation, adapt positioning, and ensure consistency across all touchpoints.

You will lead activations with internal teams and agencies, create campaigns for ads, TV, social and digital channels, and coordinate with SAIC entities to drive sales and awareness in France. Fluent French and English required.

Qualifications

• 5–8 years of experience in brand management or marketing.
• Experience developing national or regional brand strategies.
• Strong expertise in integrated marketing campaigns and media planning.
• Experience coordinating agencies and internal stakeholders.
• Fluency in French and English (written and spoken).

Responsibilities

• Define and develop the local translation of the MG brand in France.
• Adapt positioning and identity to the French market.
• Lead activations year‑round with internal teams and agencies.
• Create and execute marketing campaigns across ads, TV, social and website to drive sales and awareness.
• Manage relationships with creative and media agencies and SAIC SAIC entities.
• Ensure brand standards and consistency across all touchpoints.
• Support short- and long-term brand planning.

Skills

Brand management

Marketing strategy

Campaign management

Agency management

Cross-functional collaboration

Bilingual French/English

Job description

MG Motor Europe, France market lead, is seeking a Branding Manager in Courbevoie to defend and grow MG’s brand presence. You will define local brand translation, adapt positioning, and ensure consistency across all touchpoints.

You will lead activations with internal teams and agencies, create campaigns for ads, TV, social and digital channels, and coordinate with SAIC entities to drive sales and awareness in France. Fluent French and English required.