Branding Manager (F/M)

MG Motor France; Courbevoie; On-site; EUR 60,000 - 90,000; Full time

Job summary

MG Motor Europe, France market lead, is seeking a Branding Manager in Courbevoie to defend and grow MG’s brand presence. You will define local brand translation, adapt positioning, and ensure consistency across all touchpoints.

You will lead activations with internal teams and agencies, create campaigns for ads, TV, social and digital channels, and coordinate with SAIC entities to drive sales and awareness in France. Fluent French and English required.

Qualifications

• 5–8 years of experience in brand management or marketing.
• Experience developing national or regional brand strategies.
• Strong expertise in integrated marketing campaigns and media planning.
• Experience coordinating agencies and internal stakeholders.
• Fluency in French and English (written and spoken).

Responsibilities

• Define and develop the local translation of the MG brand in France.
• Adapt positioning and identity to the French market.
• Lead activations year‑round with internal teams and agencies.
• Create and execute marketing campaigns across ads, TV, social and website to drive sales and awareness.
• Manage relationships with creative and media agencies and SAIC SAIC entities.
• Ensure brand standards and consistency across all touchpoints.
• Support short- and long-term brand planning.

Skills

Brand management

Marketing strategy

Campaign management

Agency management

Cross-functional collaboration

Bilingual French/English

Job description

JOB TITLE: Branding Manager
REPORT TO: Head of Marketing
LOCATION: COURBEVOIE
CONTRACT TYPE: CDI

ABOUT US

ABOUT USSAIC Motor is represented in Europe as the owner of rapidly expanding MG Motor Europe.SAIC Motor, the largest auto company listed on China's A-share market (Stock Code: 600104), is a leading automaker in China, renowned for driving industry trends, accelerating innovation, and transforming from a traditional manufacturer into a comprehensive provider of auto products and mobility services.In 2023, facing fierce price competition and rapid industry evolution, SAIC Motor maintained its focus on innovative transformation, leveraging market recovery to achieve structural growth. With vehicle sales surpassing 5 million units, SAIC Motor retained its top position in the domestic industry for the 18th consecutive year. The group's NEV sales and overseas sales reached historic highs of 1.1 million and 1.2 million units, respectively. Ranked 84th on the Fortune Global 500 list in August 2023, with a revenue of $110.6 billion, SAIC Motor has been among the top 100 for ten straight years.MG, a British automotive icon established in 1924, is known for its sporty, value-for-money cars. The brand's classic sports cars, from the original MG 14/28 Super Sports to the all-electric MG4, have garnered global attention. Acquired by SAIC Motor in 2007, MG is experiencing rapid growth in Europe, offering practical and affordable vehicles. Designed in Marylebone, London, and manufactured in state-of-the-art facilities worldwide, modern MG cars are spacious and technologically advanced, merging European engineering with cutting-edge EV technology to lead drivers into a new era of mobility.For more information, please visit our website MG Motor Europe https://mgmotor.eu/fr-FR/.Our page MG Motor Europe on LinkedIn: https://www.linkedin.com/company/saic-motor-europe/about/.

KEY RESULTS EXPECTED FROM THE ROLE

• You will be responsible for ensuring that MG brand remains recognizable, up to date and exciting to customers:
• Define and develop the local translation of the MG brand in France, adapting positioning and identity to the market.
• Strengthen communication, Corporate Identity and conformity, ensuring alignment with overall brand strategy.
• Lead key activations year-round, working with internal teams and agencies to deliver strategic, best-in-class executions across all touchpoints.
• Create and execute effective marketing campaigns and strategies (ads, TV, social media, website) to drive sales, visibility and awareness.
• Manage relationship with creative and media agencies, external partners and different SAIC entities.
• Oversee strong media plan execution and creative asset development, ensuring strategic coherence.
• Develop, coordinate and execute launch strategies for the brand through new product launches and various events.
• Establish and ensure compliance with brand standards and maintain consistency of all communication elements across the marketing-based activities.
• Support short- and long-term strategic planning for the brand.

EXPERIENCE & BACKGROUND

• 5–8 years of experience in brand management or marketing, ideally within the automotive industry.
• Proven experience in developing and executing brand strategies at a national or regional level.
• Strong expertise in integrated marketing campaigns, including media planning, creative development, digital and social media.
• Experience managing agencies (creative, media, production) and coordinating multiple stakeholders.
• Solid understanding of Corporate Identity, brand guidelines and brand consistency across touchpoints.
• Strong strategic mindset, able to translate market insights into actionable plans and impactful activations.
• Excellent communication and project management skills, with the ability to lead projects end-to-end.
• Fluency in French and English (written and spoken).

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