Field Marketing Lead, Southern Europe (Spain & Italy)

Mistral; Paris; On-site; EUR 90,000 - 120,000; Full time

Job summary

Mistral is seeking a Field Marketing Manager for Southern Europe (Spain and Italy) to own and execute the field marketing strategy, driving brand awareness, demand generation, and revenue growth. You will lead end-to-end planning for external events, owned events, ABM campaigns, and partner marketing, collaborating with regional sales and cross-functional teams.

This role requires strategic thinking, hands-on project management, and a track record in enterprise B2B marketing within a

Qualifications

• 5+ years of field marketing experience.
• Experience with owned events, conference sponsorships, ABM, and partner marketing.
• Fluent in English; Spanish or Italian also acceptable.
• Strong strategic thinking and project management.

Responsibilities

• Own regional field marketing plan and budget.
• Translate priorities into field programs with sales.
• Manage end-to-end field programs including sponsorships and events.
• Coordinate timelines, vendors, logistics, and speakers.
• Analyze results and optimize programs.
• Collaborate with sales, product marketing, demand gen, and comms.

Skills

Field marketing

Event planning

Budget management

ABM campaigns

Enterprise B2B

Job description

Mistral is seeking a Field Marketing Manager for Southern Europe (Spain and Italy) to own and execute the field marketing strategy, driving brand awareness, demand generation, and revenue growth. You will lead end-to-end planning for external events, owned events, ABM campaigns, and partner marketing, collaborating with regional sales and cross-functional teams.

This role requires strategic thinking, hands-on project management, and a track record in enterprise B2B marketing within a