European Sales Force Excellence & CRM Lead

Sunstar Group; Paris; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Sunstar Group seeks a strategic European Sales Force Effectiveness & CRM Lead to drive commercial excellence, sales productivity, and CRM transformation across Europe. You will own the SFE framework, optimize execution and act as business owner of KLEE CRM.

Based in Paris, Barcelona, or Milan with a hybrid model, you will partner with local sales leaders to implement common methodologies, set performance standards, and enable strong customer engagement across markets.

Qualifications

• 8-12 years experience in Sales Force Effectiveness, Commercial Excellence, Sales Operations or Sales Transformation.
• Strong background in Consumer Health, FMCG or comparable multinational commercial organizations.
• Proven experience implementing or transforming CRM platforms.
• Demonstrated expertise in segmentation, targeting, territory management and field productivity.
• Experience developing sales performance management frameworks and incentive principles.
• Previous responsibility for international or multicountry commercial initiatives.

Responsibilities

• Define and deploy the European SFE strategy, framework and roadmap.
• Establish common principles for customer segmentation and targeting, using customer potential and commercial opportunities.
• Optimize sales territory design, customer coverage, call planning and visit frequency.
• Develop methodologies to assess field force sizing, resource allocation and productivity.
• Support markets in identifying commercial opportunities and improving field execution.
• Establish European principles for sales incentive programs, aligned with business priorities and measurable performance.

Skills

Sales Force Effectiveness

CRM Transformation

CRM Strategy

Segmentation

Territory Management

Change Management

Stakeholder Engagement

Analytical Skills

English Fluency

Job description

Sunstar Group seeks a strategic European Sales Force Effectiveness & CRM Lead to drive commercial excellence, sales productivity, and CRM transformation across Europe. You will own the SFE framework, optimize execution and act as business owner of KLEE CRM.

Based in Paris, Barcelona, or Milan with a hybrid model, you will partner with local sales leaders to implement common methodologies, set performance standards, and enable strong customer engagement across markets.