Europe Growth Marketing Manager — Equity & Impact

Upway; Paris; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

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Job summary

Upway is expanding its Performance Marketing team in Paris to accelerate customer acquisition and revenue growth. As Performance Marketing Manager, you will own end-to-end channels from strategy to execution and optimize budget allocation across supply and demand initiatives.

The role suits an analytical, data-driven professional in a fast-paced B2C e-commerce environment, with responsibility for strategic campaigns across SEA, paid social, and affiliates.

Qualifications

• 3–6 years of experience in Marketing analytics or related fields such as business consulting.
• Stellar analytical skills and the ability to make data-driven decisions.
• An entrepreneurial, results-oriented mindset with a strong sense of ownership.
• Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
• Experience with tracking tools and attribution mechanisms (GA4, GTM).
• Good communication skills to present results to stakeholders.

Responsibilities

• Strategy: Build a comprehensive Performance Marketing strategy (SEA, paid Social Media, Affiliates, etc.) to drive traffic and revenue for our European business.
• Execution: Launch and optimize campaigns (bids, keywords, creatives, landing pages) to improve profitability.
• Tracking: Monitor campaign performance using attribution and dashboards.
• Budget Management: Allocate the budget efficiently across platforms and campaigns.

Skills

Analytical skills

Data-driven decisions

Ownership mindset

Communication skills

SQL proficiency

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Job description

Upway is expanding its Performance Marketing team in Paris to accelerate customer acquisition and revenue growth. As Performance Marketing Manager, you will own end-to-end channels from strategy to execution and optimize budget allocation across supply and demand initiatives.

The role suits an analytical, data-driven professional in a fast-paced B2C e-commerce environment, with responsibility for strategic campaigns across SEA, paid social, and affiliates.