Performance Marketing Manager, Europe

Upway; Paris; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Stock options

Job summary

Upway is expanding its Performance Marketing team in Paris to accelerate customer acquisition and revenue growth. As Performance Marketing Manager, you will own end-to-end channels from strategy to execution and optimize budget allocation across supply and demand initiatives.

The role suits an analytical, data-driven professional in a fast-paced B2C e-commerce environment, with responsibility for strategic campaigns across SEA, paid social, and affiliates.

Qualifications

• 3–6 years of experience in Marketing analytics or related fields such as business consulting.
• Stellar analytical skills and the ability to make data-driven decisions.
• An entrepreneurial, results-oriented mindset with a strong sense of ownership.
• Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
• Experience with tracking tools and attribution mechanisms (GA4, GTM).
• Good communication skills to present results to stakeholders.

Responsibilities

• Strategy: Build a comprehensive Performance Marketing strategy (SEA, paid Social Media, Affiliates, etc.) to drive traffic and revenue for our European business.
• Execution: Launch and optimize campaigns (bids, keywords, creatives, landing pages) to improve profitability.
• Tracking: Monitor campaign performance using attribution and dashboards.
• Budget Management: Allocate the budget efficiently across platforms and campaigns.

Skills

Analytical skills

Data-driven decisions

Ownership mindset

Communication skills

SQL proficiency

Tools

Google Ads

Meta Ads

GA4

Google Tag Manager

Job description

Description

Upway is the leading platform selling refurbished e-bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone.

Department

Marketing

Location

Paris

Compensation

€50,000 - €70,000 / year

About the role

With a very ambitious plan for the years to come, we are looking to expand our Performance Marketing team in order to fuel our rapid growth.

As Performance Marketing Manager at Upway, you will play a critical role in driving customer acquisition and revenue growth. You will manage our Performance Marketing channels end-to-end, from strategy to execution; and will be responsible to allocate our budget efficiently across both Supply and Demand initiatives.

This role is ideal for an analytical, data-driven professional who thrives in a fast-paced, B2C e-commerce environment.

Key Responsibilities

• Strategy: Build a comprehensive Performance Marketing strategy (SEA, paid Social Media, Affiliates, etc.) aiming at driving traffic and generating revenues for our European business.
• Execution: Launch and continuously optimize campaigns (bids, keywords, creatives, landing pages, etc.) to increase their overall profitability.
• Tracking: Closely monitor campaigns performance by implementing best practices in terms of attribution and by building dashboards.
• Budget Management: Allocate our Performance Marketing budget (millions of Euros per year!) efficiently across platforms and campaigns.

Skills, Knowledge and Expertise

• 3-6 years of experience in Marketing analytics or related fields such as business consulting.
• Stellar analytical skills and the ability to make data-driven decisions.
• An entrepreneurial, results-oriented mindset with a strong sense of ownership.
• Proficiency with Performance Marketing platforms (mostly Google Ads and Meta Ads).
• Experience working with Performance Marketing tracking tools and attribution mechanisms (e.g., Google Analytics 4, Google Tag Manager).
• Good communication skills to present results in an informative and persuasive way to a wide range of stakeholders (Co-Founders, General Managers, Tech).
• SQL proficiency is a plus.

Team, Remote and Compensation Policy

Upway operates in Western Europe and the US, with the support of prestigious investors including Sequoia Capital, Global Founders Capital and Exor. It holds an exceptional team of talented people who thrive in fast paced environments and who are dedicated to the mission: Making electric mobility accessible to everyone.

• You will receive equity shares in the form of stock options
• You will operate in an environment, where you can take as much responsibility as you are able to handle. This will present great learning and growth opportunities.
• You’ll work in a fast paced environment, where we favour quick decision making and getting things done
• You’ll work on a great product. Electric and sustainable mobility will be ever present in your day-to-day, and you’ll become an expert in these topics.