EMEA Regional Marketing Director, Oncology Diagnostics

Veracyte; France; Sur place; EUR 140 000 - 180 000; Plein temps

Résumé du poste

Veracyte seeks an Associate Marketing Director to lead the regional marketing strategy for its IVD oncology portfolio across Europe, the Middle East and Africa. The role blends commercial ownership with localization of global messaging to drive adoption and brand leadership.

Based in the EMEA region, with a preference for candidates in the UK, Germany, Spain, Italy or France, you will collaborate with global teams, KOLs, and cross-functional partners to translate market insights into strategic

Qualifications

• 10+ years of marketing leadership in life sciences, diagnostics, or biotech.
• Proven strategic marketing leadership with operational execution.
• Experience with product lifecycle management and commercialization.
• Strong analytical and data-driven decision making.
• Deep knowledge of oncology diagnostics and EMEA market dynamics.
• Ability to influence cross-functional teams without direct authority.
• Customer-centric mindset with Voice of Customer integration.
• Expertise in digital marketing and ROI-focused campaigns.

Responsabilités

• Define and own the international IVD regional marketing strategy by product, segment, and geography.
• Provide input to product lifecycle prioritization and development tied to market needs.
• Lead VoC initiatives, translate insights into strategy, messaging, and product improvements.
• Oversee multi-channel marketing execution including regional campaigns and digital content.
• Ensure content governance, regulatory compliance, and scientific accuracy across regions.
• Drive regional events strategy and external visibility with scientific positioning.
• Deliver sales enablement tools and localized regional messaging frameworks.
• Partner with Sales to drive demand generation and pipeline growth.
• Coordinate with Finance and Operations on forecasting and performance tracking.
• Own regional marketing budget and ensure ROI-driven allocation.
• Build relationships with physicians, KOLs, and scientific stakeholders.
• Lead distributor and partner strategies to expand geographic reach.

Connaissances

Strategic marketing

Marketing leadership

Product lifecycle management

Digital marketing

EMEA healthcare market dynamics

Voice of Customer

Stakeholder engagement

Oncology diagnostics knowledge

Cross-functional collaboration

Description du poste

Veracyte seeks an Associate Marketing Director to lead the regional marketing strategy for its IVD oncology portfolio across Europe, the Middle East and Africa. The role blends commercial ownership with localization of global messaging to drive adoption and brand leadership.

Based in the EMEA region, with a preference for candidates in the UK, Germany, Spain, Italy or France, you will collaborate with global teams, KOLs, and cross-functional partners to translate market insights into strategic