EMEA Lens Media Strategy Lead

EssilorLuxottica; Charenton-le-Pont; On-site; EUR 85,000 - 125,000; Full time

Job summary

EssilorLuxottica is seeking an EMEA Lens Media Manager to translate global strategies into effective media plans for France, Iberia and DACH. You will manage up to 5m€ annual media investment across Lens brands and corporate assets, collaborating with Global Brand Marketing and local teams.

You will partner with Publicis EMEA, guide budget allocations, and drive measurement, optimization and transformation initiatives to improve impact and efficiency.

Qualifications

• 5+ years of professional media experience, ideally combining strategic planning and activation.
• Strong experience managing and challenging Media Agencies.
• Experience working across multiple markets and/or within an international organization.
• Strong understanding of integrated media across digital and offline channels.
• Solid understanding of media planning, buying, optimization and measurement.
• Client side experience preferred, agency candidates considered with right capabilities.
• Experience in France, Iberia, DACH or other EMEA markets is an advantage.

Responsibilities

• Develop and implement media strategies and plans across France, Iberia and DACH.
• Lead development, implementation, optimization and measurement of integrated media plans across digital and offline channels.
• Ensure media strategies reflect audience insights and local market dynamics.
• Challenge media recommendations to improve effectiveness and costs.
• Balance global strategy with local market requirements.
• Coordinate with Publicis EMEA to develop high quality media strategies and plans.

Skills

Media strategy

Agency management

Multi-market experience

Integrated media

Analytics & reporting

Job description

EssilorLuxottica is seeking an EMEA Lens Media Manager to translate global strategies into effective media plans for France, Iberia and DACH. You will manage up to 5m€ annual media investment across Lens brands and corporate assets, collaborating with Global Brand Marketing and local teams.

You will partner with Publicis EMEA, guide budget allocations, and drive measurement, optimization and transformation initiatives to improve impact and efficiency.