EMEA Lens Media Manager (H/F)

EssilorLuxottica; Maisons-Alfort; On-site; EUR 90,000 - 130,000; Full time

Job summary

EssilorLuxottica is seeking an EMEA Lens Media Manager to translate global brand strategies into effective media plans across France, Iberia and the DACH region. The role oversees up to 5 million euros in annual media investment for Lens brands Varilux, Eyezen, Stellest, and for Essilor and BBGR/Nikon brands in France.

You will work at the intersection of Global Brand Marketing, Local Marketing teams and Media Agencies, acting as the key media partner to deliver business objectives while driving

Qualifications

• Minimum 5 years of professional media experience.
• Experience managing and challenging media agencies.
• Experience across multiple markets and/or an international organization.
• Strong understanding of integrated media across digital and offline channels.
• Client-side or agency background with strategic stakeholder management.

Responsibilities

• Translate global strategies into actionable local media plans.
• Lead development, implementation, optimization and measurement of integrated media plans.
• Ensure plans reflect audiences, objectives and local market dynamics.
• Challenge media recommendations to improve efficiency and impact.
• Coordinate with Global & Local Marketing teams and agencies.
• Analyze campaigns and provide data-driven insights and reports.
• Support transformation initiatives and share best practices.

Skills

Media strategy

Agency management

Cross-market

Data analysis

Integrated media

Job description

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over150 countriesaccess to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over190,000 dedicated employeesaround the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible!

About the role :

The EMEA Lens Media Manager is responsible for translating global brand and business strategies into effective media strategies and plans across France, Iberia and DACH.

The role covers up to 5m€ in annual media investment across key Lens brands including Varilux, Eyezen and Stellest, as well as Essilor and BBGR/Nikon brands in France.

Working at the intersection of Global Brand Marketing, Local Marketing teams and Media Agency, the Media Manager acts as the key media partner for the assigned markets, ensuring that media investment delivers against business and brand objectives while driving effectiveness, efficiency and continuous improvement.

The role is part of the EMEA Media team, with three Media Managers each responsible for a dedicated cluster of markets

What you will do :

• Translate global brand strategies and business objectives into actionable media strategies, briefs and plans.
• Lead the deve lopment, implementation, optimiz ation and measurement of integrated media plans across digital and offline channels.
• Ensure media strategies reflect target audiences, brand objectives , consumer insights and local market dynamics.
• Challenge media recommendations and identify opportunities to improve effectiveness, efficiency and impact.
• Ensure the right balance between global strategic consistency and local market requirements.

2) Agency & Stakeholder Management

• Work closely with Publicis EMEA teams to develop and execute high quality media strategies and plans.
• Manage and challenge agency recommendations across planning, activation, optimi z ation, buying and reporting.
• Oversee media investment and buying recommendations, ensuring effective budget allocation and competitive media costs.
• Act as the key media partner for Global and Local Marketing teams within the assigned markets.
• Coordinate multiple markets, stakeholders and campaigns while ensuring quality and timely delivery.

3) Performance & Insights

• Analy z e media and campaign performance and translate data into clear insights and actionable recommendations.
• Provide regular performance and investment reporting to Global and Local Marketing stakeholders.
• Monitor competitive activity, market trends and emerging media best practices.
• Collaborate with the other specialist teams (Social, PR, etc.) to strengthen media effectiveness and measurement.

4) Media Capability & Transformation

• Build media culture and capabilities within Local Marketing teams through guidance, support and training.
• Contribute to the development of EMEA media processes, guidelines and best practices.
• Support the organiz ation's ongoing digital, data and media transformation agenda.
• Share learnings and best practices across the EME A Media team and broader organiz ation.

Preferred Qualifications :

• Minimum 5 years of professional media experience , ideally combining strategic planning and activation.
• Strong experience managing and challenging Media Agencies.
• Experience working across multiple markets and/or within an international organiz ation.
• Strong understanding of integrated media across digital and offline channels, including digital, TV, OOH, radio and other relevant channels.
• Solid understanding of media planning, buying, optimiz ation and measurement.
• Client side experience is preferred, although strong agency side candidates with the right strategic and stakeholder management capabilities will be considered.
• Experience in France, Iberia, DACH or other EMEA markets is an advantage.

NCC : F12

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.

Recruitment process : 3 interviews - Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.

English: Fluent, written and spoken – required .

French: Fluent, written and spoken – strongly preferred.

NCC : F12