EMEA Lens Media Lead — Strategy & Activation

EssilorLuxottica; Maisons-Alfort; On-site; EUR 90,000 - 130,000; Full time

Job summary

EssilorLuxottica is seeking an EMEA Lens Media Manager to translate global brand strategies into effective media plans across France, Iberia and the DACH region. The role oversees up to 5 million euros in annual media investment for Lens brands Varilux, Eyezen, Stellest, and for Essilor and BBGR/Nikon brands in France.

You will work at the intersection of Global Brand Marketing, Local Marketing teams and Media Agencies, acting as the key media partner to deliver business objectives while driving

Qualifications

• Minimum 5 years of professional media experience.
• Experience managing and challenging media agencies.
• Experience across multiple markets and/or an international organization.
• Strong understanding of integrated media across digital and offline channels.
• Client-side or agency background with strategic stakeholder management.

Responsibilities

• Translate global strategies into actionable local media plans.
• Lead development, implementation, optimization and measurement of integrated media plans.
• Ensure plans reflect audiences, objectives and local market dynamics.
• Challenge media recommendations to improve efficiency and impact.
• Coordinate with Global & Local Marketing teams and agencies.
• Analyze campaigns and provide data-driven insights and reports.
• Support transformation initiatives and share best practices.

Skills

Media strategy

Agency management

Cross-market

Data analysis

Integrated media

Job description

EssilorLuxottica is seeking an EMEA Lens Media Manager to translate global brand strategies into effective media plans across France, Iberia and the DACH region. The role oversees up to 5 million euros in annual media investment for Lens brands Varilux, Eyezen, Stellest, and for Essilor and BBGR/Nikon brands in France.

You will work at the intersection of Global Brand Marketing, Local Marketing teams and Media Agencies, acting as the key media partner to deliver business objectives while driving