EMEA Lens Media Manager (H/F)

EssilorLuxottica; Charenton-le-Pont; Sur place; EUR 85 000 - 125 000; Plein temps

Résumé du poste

EssilorLuxottica is seeking an EMEA Lens Media Manager to translate global strategies into effective media plans for France, Iberia and DACH. You will manage up to 5m€ annual media investment across Lens brands and corporate assets, collaborating with Global Brand Marketing and local teams.

You will partner with Publicis EMEA, guide budget allocations, and drive measurement, optimization and transformation initiatives to improve impact and efficiency.

Qualifications

• 5+ years of professional media experience, ideally combining strategic planning and activation.
• Strong experience managing and challenging Media Agencies.
• Experience working across multiple markets and/or within an international organization.
• Strong understanding of integrated media across digital and offline channels.
• Solid understanding of media planning, buying, optimization and measurement.
• Client side experience preferred, agency candidates considered with right capabilities.
• Experience in France, Iberia, DACH or other EMEA markets is an advantage.

Responsabilités

• Develop and implement media strategies and plans across France, Iberia and DACH.
• Lead development, implementation, optimization and measurement of integrated media plans across digital and offline channels.
• Ensure media strategies reflect audience insights and local market dynamics.
• Challenge media recommendations to improve effectiveness and costs.
• Balance global strategy with local market requirements.
• Coordinate with Publicis EMEA to develop high quality media strategies and plans.

Connaissances

Media strategy

Agency management

Multi-market experience

Integrated media

Analytics & reporting

Description du poste

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Discover more by following us on LinkedIn!

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible!

About The Role

The EMEA Lens Media Manager is responsible for translating global brand and business strategies into effective media strategies and plans across France, Iberia and DACH. The role covers up to 5m€ in annual media investment across key Lens brands including Varilux, Eyezen and Stellest, as well as Essilor and BBGR/Nikon brands in France. Working at the intersection of Global Brand Marketing, Local Marketing teams and Media Agency, the Media Manager acts as the key media partner for the assigned markets, ensuring that media investment delivers against business and brand objectives while driving effectiveness, efficiency and continuous improvement. The role is part of the EMEA Media team, with three Media Managers each responsible for a dedicated cluster of markets

What You Will Do

• Media Strategy & Planning
• Translate global brand strategies and business objectives into actionable media strategies, briefs and plans.
• Lead the development, implementation, optimization and measurement of integrated media plans across digital and offline channels.
• Ensure media strategies reflect target audiences, brand objectives, consumer insights and local market dynamics.
• Challenge media recommendations and identify opportunities to improve effectiveness, efficiency and impact.
• Ensure the right balance between global strategic consistency and local market requirements.
• Agency & Stakeholder Management
• Work closely with Publicis EMEA teams to develop and execute high quality media strategies and plans.
• Manage and challenge agency recommendations across planning, activation, optimization, buying and reporting.
• Oversee media investment and buying recommendations, ensuring effective budget allocation and competitive media costs.
• Act as the key media partner for Global and Local Marketing teams within the assigned markets.
• Coordinate multiple markets, stakeholders and campaigns while ensuring quality and timely delivery.
• Performance & Insights
• Analyze media and campaign performance and translate data into clear insights and actionable recommendations.
• Provide regular performance and investment reporting to Global and Local Marketing stakeholders.
• Monitor competitive activity, market trends and emerging media best practices.
• Collaborate with the other specialist teams (Social, PR, etc.) to strengthen media effectiveness and measurement.
• Media Capability & Transformation
• Build media culture and capabilities within Local Marketing teams through guidance, support and training.
• Contribute to the development of EMEA media processes, guidelines and best practices.
• Support the organization's ongoing digital, data and media transformation agenda.
• Share learnings and best practices across the EMEA Media team and broader organization.

Preferred Qualifications

• Minimum 5 years of professional media experience, ideally combining strategic planning and activation.
• Strong experience managing and challenging Media Agencies.
• Experience working across multiple markets and/or within an international organization.
• Strong understanding of integrated media across digital and offline channels, including digital, TV, OOH, radio and other relevant channels.
• Solid understanding of media planning, buying, optimization and measurement.
• Client side experience is preferred, although strong agency side candidates with the right strategic and stakeholder management capabilities will be considered.
• Experience in France, Iberia, DACH or other EMEA markets is an advantage.

Recruitment process 3 interviews - Our recruitment process may vary; If you are selected, you will be contacted by our recruiters to guide you through the specific steps for your application.

English Fluent, written and spoken - required.

French Fluent, written and spoken - strongly preferred.

NCC F12

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.