Digital Performance Analyst (H/F/X)

Celine; France; Hybride; EUR 42 000 - 68 000; Plein temps

Résumé du poste

CELINE invites a data-driven professional to join the Digital & Business Performance team. You will contribute to steering digital performance and optimizing user experience across 80 e-commerce markets on celine.com.

You will work on tracking, data analysis, reporting, SEO, and paid acquisition, collaborating with E-Commerce, E-Merchandising, Development, SEO and Data teams to foster a data-driven culture.

Qualifications

• 3 to 5 years of experience in web analytics or acquisition.
• Experience with GA4, Looker Studio, Search Console and related analytics tools is valued.
• Excellent Excel/Google Sheets skills.
• Knowledge of Google Tag Manager is a plus.

Responsabilités

• Reporting, dashboarding and analysis of digital customer journeys.
• Support weekly paid acquisition strategy with data exports.
• Analyze past performance using KPIs to guide future decisions (ROAS, budgets).
• Assist Acquisition Manager in daily monitoring and reporting of campaigns.
• Update Looker Studio dashboards and ensure data reliability.
• Support documentation of activity-specific processes.
• Provide data-driven recommendations to support e-merchandising.

Connaissances

Data analysis

Analytical thinking

Attention to detail

Autonomy

Multitasking

Interpersonal skills

Formation

Master's degree in Digital/Data/E-Business

Outils

GA4

Looker Studio

Search Console

Contentsquare

Meta Business Manager

Google Brand Manager

Google Tag Manager

Excel/Google Sheets

Description du poste

Within the Digital & Business Performance team, you will assist the Manager in steering digital performance and continuously optimizing the online user experience across 80 e-commerce markets worldwide on celine.com. You will participate in a wide range of missions covering tracking, data analysis, reporting, SEO, and paid acquisition, in close collaboration with the E-Commerce, E-Merchandising, Development, SEO, and Data teams, and contribute to the development of a data-driven culture within the organization.

Missions

YOUR RESPONSIBILITIES

Reporting / Dashboarding and Analysis

• Perform data extractions and regular or ad-hoc performance analyses on digital customer journeys.
• Support the analysis of the weekly paid acquisition strategy via regular data exports.
• Analyze past performance using key KPIs (by source, country, etc.) to guide future decisions, including performance campaign management, ROAS tracking per campaign, and paid budget allocation.
• Assist the Acquisition Manager in daily monitoring and reporting of campaign performance.
• Update and maintain Looker Studio dashboards for internal teams, ensuring data reliability and continuous optimization according to evolving business needs.
• Support the Performance Manager in documenting and implementing activity-specific processes.
• Support e-merchandising by providing analysis and recommendations based on data insights.

Tracking Implementation Project Management

• Participate in the implementation, monitoring, and optimization of tracking across all e-commerce platforms.
• Ensure the quality and reliability of data collection (GA4, Google Tag Manager).
• Participate and/or coordinate testing phases and contribute to the update of reference documentation.

Profil

KEYS TO YOUR SUCCESS

Education

• Master's degree (Business School, Engineering School, or equivalent) with a specialization in Digital, Data, or E-Business.

Experience

• 3 to 5 years of experience.
• Previous experience in Web Analytics or Acquisition is highly valued.

Technical Skills

• Strong knowledge of web analytics and acquisition tools: Google Analytics (GA4), Looker Studio, Search Console, Contentsquare, as well as Meta & Google Business Manager.
• Very good command of Excel / Google Sheets.
• Knowledge of Google Tag Manager is a plus.

Personal Qualities

• Strong attention to detail and rigorousness to ensure data reliability.
• Analytical mind and ability to interpret data insights to propose concrete actions to drive the business.
• Curiosity, autonomy, and ability to manage multiple priorities in a dynamic environment.
• Excellent interpersonal skills and ease in an international context.

OUR COMMITMENT

At CELINE, we aim to provide an environment of mutual respect where all our employees feel integrated, supported, and heard.

We are committed to preventing all forms of discrimination and offering all our candidates equal opportunities regardless of gender and gender expression, disability, origin, religious belief, sexual orientation, or any other criterion protected by law.

CELINE recognizes and recruits all talents and singularities.