Digital Experience & Content Lead (Hybrid, France)

LIXIL; Paris; Híbrido; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

GROHE, part of the LIXIL group, is seeking a Digital Experience & Content Manager to balance hands-on website management with analytics and strategy in Courbevoie. You will localize European assets, drive content quality across B2B/B2C, and leverage data to optimize journeys and conversions.

Reporting to the Marketing Director, you will manage CMS and PIM, collaborate with cross-functional teams, and own SEO/SEA initiatives while mentoring a working student.

Formación

• 5+ years in digital content, e-merchandising, or website management role (B2B/B2C).
• Hands-on CMS administration and PIM system experience.
• Strong GA4 analytics, dashboards, and customer journey mapping.

Responsabilidades

• Co-manage the France brand website and localize assets for European platforms.
• Track user behavior with GA4 and build dashboards to drive optimizations.
• Partner with media agencies on paid/organic search and GEO trends.
• Collaborate with Sales and KAMs to maintain accurate product content across platforms.
• Oversee CMS and PIM administration ensuring data accuracy online.

Conocimientos

GA4 analytics

Dashboard creation

SEO/SEA Management

Cross-functional collaboration

Content localization

Herramientas

CMS administration

PIM systems

Descripción del empleo

GROHE, part of the LIXIL group, is seeking a Digital Experience & Content Manager to balance hands-on website management with analytics and strategy in Courbevoie. You will localize European assets, drive content quality across B2B/B2C, and leverage data to optimize journeys and conversions.

Reporting to the Marketing Director, you will manage CMS and PIM, collaborate with cross-functional teams, and own SEO/SEA initiatives while mentoring a working student.