Digital Adoption Strategist for Scalable Growth

Lightspeed Commerce, Inc.; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Avantages offerts par ce poste

Equity options

Pension contributions

Training opportunities

Health & wellness credit

Time off to volunteer

Interest groups

Enhanced parental leave

Résumé du poste

Lightspeed Commerce, Inc. in Paris is seeking a Product Adoption Strategist with a digital-first focus to own the adoption strategy, experiments, and implementation across campaigns that boost feature penetration and drive deeper product usage across the customer journey.

The role involves designing customer journeys, collaborating with Product Marketing, Data, Education, Launch, and Account Management, and optimizing channels and content to maximize outcomes.

Qualifications

• 3-5 years of experience in Digital Customer Success, Growth or Customer Marketing, Product Enablement, or a similar function within a B2B SaaS company.
• Experience using customer usage data to identify gaps and develop programmatic strategies that drive behaviour change.
• Strong working knowledge of Digital Adoption Platforms and marketing automation tools such as Pendo, WalkMe, Intercom/Fin, HubSpot, or ChurnZero.
• Experience refining digital content that turns technical workflows into clear, engaging, bite-sized customer guidance.
• Strategic mindset with the ability to identify adoption gaps and design scalable responses.
• Strong analytical thinking and comfort using data to guide prioritization and optimization.
• Excellent collaboration skills, with the ability to work effectively across Product Marketing, content teams, and fellow program leads.

Responsabilités

• Identify underutilised product areas and translate adoption opportunities into automated, digital-first programs and behaviourally triggered journeys.
• Own end-to-end adoption campaigns for a specific feature or market, including strategy, experiment design, implementation, and performance.
• Design and implement customer journey architecture per program (segmentation, trigger logic, channel orchestration, entry/exit criteria).
• Partner with Product, Product Marketing, Data, Education, Launch, and Account Management to create a cross-functional customer journey that aligns with product priorities, merchant needs, and operational realities.
• Optimize the digital collateral needed to support adoption programs, including in-app guidance, nurture sequences, and interactive walkthroughs.
• Own the configuration and optimization of ChurnZero, Fin, and Heap for tech-touch journeys, in collaboration with internal systems teams.
• Monitor campaign analytics, activation, feature stickiness, and channel effectiveness by segment and feature, then continuously improve performance.

Connaissances

Digital Customer Success

Growth

Customer Marketing

Product Enablement

Data-driven decision making

Collaboration

Analytical thinking

Outils

Pendo

WalkMe

Intercom/Fin

HubSpot

ChurnZero

Description du poste

Lightspeed Commerce, Inc. in Paris is seeking a Product Adoption Strategist with a digital-first focus to own the adoption strategy, experiments, and implementation across campaigns that boost feature penetration and drive deeper product usage across the customer journey.

The role involves designing customer journeys, collaborating with Product Marketing, Data, Education, Launch, and Account Management, and optimizing channels and content to maximize outcomes.