Demand Sales Manager - Comcast Advertising

Comcast; Paris; On-site; EUR 70,000 - 110,000; Full time

Job summary

Comcast in France seeks an experienced Senior Media Sales Executive to own and grow a portfolio of agencies and advertisers. You will drive revenue, conduct regular client meetings, and lead negotiations across TV, CTV and online video.

The role requires a strong network within major holding groups and advertiser teams in France, plus excellent presentation and CRM discipline, with willingness to travel across France and Europe for cross-border opportunities.

Qualifications

• More than 5 years of media sales experience in an ad sales house (régie), publisher, ad tech or video platform – ideally in TV, CTV or online video.
• Proven track record of owning a book of business and consistently meeting or exceeding revenue targets.
• An established network within at least one major holding group (Publicis Media, Havas Media Network, Omnicom Media, WPP Media, Dentsu) and/or with advertiser marketing and media teams in France.
• A field-driven, hands-on approach: comfortable building relationships from trader to C‑level, and running a high, consistent level of client meetings.
• Solid understanding of the French media buying ecosystem: annual negotiations, the Sapin law framework, TV and digital video buying, CTV.
• Good knowledge of the programmatic ecosystem: DSPs, SSPs, ad serving, PMP and programmatic guaranteed deals.
• Strong organisation and CRM discipline; able to manage a pipeline and forecast accurately.
• Excellent presentation, negotiation and storytelling skills.
• Fluent French and professional English (internal reporting and international meetings are in English).

Responsibilities

• Own and grow assigned portfolio; deliver quarterly and annual revenue targets.
• Spend most of your time with clients; conduct regular face-to-face meetings with traders, planners, programmatic teams and advertiser marketing teams; run workshops, trainings and client events.
• Map each account; build an account plan and lead the annual negotiation and partnership discussions with agencies and advertisers.
• Proactively prospect new advertisers and agency teams, and engage brands directly with tailored proposals.
• Answer RFPs and briefs with customised proposals, working with cross-functional teams.
• Set up and follow PMP / programmatic guaranteed / IO deals; resolve delivery issues with internal teams.
• Maintain up-to-date customer and prospect records and contribute to forecasts.
• Deliver a reliable weekly forecast and contribute to weekly reporting to leadership.
• Share feedback on market, competitors and client needs to shape products, pricing and partnerships.
• Work with colleagues across markets on cross-border and multi-market opportunities.
• Sales travel within France and Europe when needed.

Skills

Media sales experience

Book of business ownership

Fluent French

Professional English

CRM discipline

Presentation skills

Programmatic & DSP knowledge

Education

Bachelor's Degree

Tools

CRM systems

Job description

Job Summary

Responsible for prospecting, selling, developing and expanding the client base for Advanced Media. Drives new and incremental revenue and regularly meets pre-established activity and results quotas. Works directly with high-profile or strategically important customers. Monitors and evaluates competitive media spending for sales categories. Has in-depth experience, knowledge and skills in advertising and Connected Television Advertising. Understand the premium online video industry and the challenges facing a typical marketer or agency.

Job Description

Core Responsibilities

• Book of business – Own and grow an assigned portfolio of agencies (within a holding group) and/or advertisers; deliver quarterly and annual revenue targets.

• Strong field presence – Spend most of your time with clients: regular face-to-face meetings with traders, planners, programmatic teams, investment directors and advertiser marketing teams; run workshops, trainings and client events.

• Account planning – Map each account (decision-makers, buying processes, budgets, competitors), build an account plan and lead the annual negotiation and partnership discussions with your agencies and advertisers.

• New business – Proactively prospect new advertisers and agency teams, and go beyond the agency to engage brands directly with tailored proposals.

• Proposals & brief – Answer RFPs and briefs with customised proposals, working with sales planning, programmatic, ad operations, marketing and insights teams.

• Programmatic & deal execution – Set up and follow PMP / programmatic guaranteed / IO deals with agency trading desks and DSPs; anticipate and resolve delivery issues with internal teams.

• Maintains up-to-date customer and prospect records as instructed and participates in development of sales forecasts.

• Weekly reporting – Deliver a reliable weekly forecast and contribute to weekly reporting to the French and international leadership.

• Completes required documentation and reporting for the proper processing of contracts, advertising schedules and call expense reports.

• Market intelligence – Share feedback on the market, competitors and client needs to shape our products, pricing and partnerships.

• International collaboration – Work with colleagues across markets and agency pods on cross-border and multi-market opportunities.

• Sales travel within France and Europe when needed.

• Consistent exercise of independent judgment and discretion in matters of significance.

Required Skills & Experience

• More than 5 years of media sales experience in an ad sales house (régie), publisher, ad tech or video platform – ideally in TV, CTV or online video. Agency-side trading/investment profiles with a strong commercial appetite will also be considered.

• Proven track record of owning a book of business and consistently meeting or exceeding revenue targets.

• An established network within at least one major holding group (Publicis Media, Havas Media Network, Omnicom Media, WPP Media, Dentsu) and/or with advertiser marketing and media teams in France.

• A field-driven, hands-on approach: comfortable building relationships from trader to C-level, and running a high, consistent level of client meetings.

• Solid understanding of the French media buying ecosystem: annual negotiations, the Sapin law framework, TV and digital video buying, CTV.

• Good knowledge of the programmatic ecosystem: DSPs, SSPs, ad serving, PMP and programmatic guaranteed deals.

• Strong organisation and CRM discipline; able to manage a pipeline and forecast accurately.

• Excellent presentation, negotiation and storytelling skills.

• Fluent French and professional English (internal reporting and international meetings are in English).

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

5-7 Years