Data Center Marketing Manager F/M/X

Socomec Sas; Benfeld; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Socomec in France seeks a Data Center Marketing/Business Development specialist to shape the offering and identify growth opportunities. You will work with teams and customers to extract trends, capture needs, and inform roadmaps across Business Lines.

International travel is expected to support launches and events. You will collaborate with Innovation, R&D, Product Managers and Sales to develop value propositions and go-to-market messaging, requiring fluent English and a strong technical

Qualifications

• Master's degree in engineering, ideally electrical, or marketing/business with data center experience.
• 3+ years in a comparable industrial environment, with ability to present technical offerings to experts.
• Fluent English in an international professional environment.

Responsibilities

• Analyse data center market trends, size, share and architectures, incl. AI-related growth.
• Capture voice of the customer from key accounts and inform roadmaps with insights.
• Build a global Data Center offering by aligning UPS, transfer switches and power distribution solutions.
• Support account managers when launching new offerings and delivering presentations.
• Represent the company at international data center events and report on trends.
• Lead an international data center community to share projects and align across the group.

Skills

Market intelligence

Offer development

Positioning

Go-to-market

Education

Master's degree in engineering/marketing

Job description

Driven in particular by the rise of artificial intelligence, the Data Center market is expanding rapidly and critical electrical infrastructure requirements are evolving at pace. In this context, Socomec is strengthening its teams to support its ambitions in this segment.

Working closely with teams and customers, you will be at the heart of the changes shaping the Data Center market. Reporting to the Market Segment Manager, you will identify emerging trends, anticipate customer needs and uncover growth opportunities, helping to shape strategic direction and enhance Socomec’s global Data Center offering.

Responsibilities

• Analyse market trends, market size and share, offer positioning and developments in Data Center technical architectures, particularly those related to the growth of artificial intelligence.
• Capture the voice of the customer from key accounts and share identified needs with Innovation, R&D, Product Managers and the Business Lines to inform roadmaps, identify potential gaps in the offering and contribute to the company’s strategy.
• Build and promote a global Data Center offering by bringing together solutions from the various Business Lines, including UPS, Transfer Switches, electrical distribution and protection, and by developing value propositions, key messages, brochures and presentations.
• Support Key Account Managers and sales teams when launching new offerings and delivering customer presentations.
• Take part in international Data Center trade shows and events, report on trends and build knowledge of the ecosystem and its key players.
• Lead Socomec’s international Data Center community to share projects, best practices and market intelligence, and ensure alignment across the Group.

International travel is required, approximately one week per month.

Qualifications

• Master’s degree in engineering, ideally specialising in electrical engineering, or a marketing/business background combined with strong technical interest or Data Center experience.
• At least 3 years’ experience in a comparable industrial environment, with the ability to understand and present a technical offering to expert stakeholders.
• Marketing skills: market intelligence, offer development and positioning, marketing mix and go-to-market strategy.
• Fluent English in an international professional environment.

The additional strengths that could make you stand out :

• Knowledge of the Data Center environment and ecosystem, as well as solutions for securing and distributing electrical power
• Understanding of the various applications of artificial intelligence and their impact on Data Center infrastructure.
• Experience in product marketing or offer marketing within an industrial environment providing high-value technical solutions.

Because your profile is about more than professional expertise :

• Curiosity, to understand technological developments and customer needs.
• Strong interpersonal skills, to engage with a wide range of internal and external stakeholders.
• Influencing skills, to bring together international, multidisciplinary teams and present your recommendations to management.