Customer Marketer

Alan; France; On-site; EUR 65,000 - 105,000; Full time

Job summary

Alan интегрирует страхование, профилактику и уход в единый пользовательский опыт. Компания обслуживает свыше 1 млн участников через партнерство с 40 000+ компаний.

Вакансия предполагает самостоятельное ведение Customer Marketing, превращение инсайтов в программы и совместную работу с Sales, Customer Success, Product и локальными командами для продвижения инициатив и роста бизнеса.

Qualifications

• Опыт ведения значимого направления Customer Marketing, коммерческий/Go-To-MTM или клиентский маркетинг.
• Сильное клиентское и коммерческое чутьё.
• Умение структурировать неоднозначные задачи и принимать ясные решения.
• Сильные коммуникативные навыки, работа с повествованием и стейкхолдерами.
• Опыт превращения инсайтов в действия, внедрение и измеримый эффект.
• Умение работать hands-on без детального направления.
• Любознательность, адаптивность и желание расширять горизонты работы.

Responsibilities

• Own a defined Customer Marketing workstream independently, from diagnosis through rollout
• Turn customer, market, and field insights into narratives, programmes, and concrete actions
• Work with Sales, Customer Success, Product, Marketing, and local teams to advance initiatives
• Prioritise opportunities based on customer needs, business impact, and available evidence
• Design rollout, adoption, and feedback mechanisms
• Define relevant metrics, measure impact, and iterate based on results
• Connect Customer Marketing work to adoption, commercial effectiveness, or business growth

Skills

Customer marketing

Commercial judgment

Stakeholder management

Narrative design

Problem structuring

Communication

Job description

Описание:

Alan integrates insurance, prevention, and care into a single user experience. It partners with over 40,000 companies and serves more than 1 million members.

Задачи:

• Own a defined Customer Marketing workstream independently, from diagnosis through rollout
• Turn customer, market, and field insights into narratives, programmes, and concrete actions
• Work with Sales, Customer Success, Product, Marketing, and local teams to advance initiatives
• Prioritise opportunities based on customer needs, business impact, and available evidence
• Design rollout, adoption, and feedback mechanisms
• Define relevant metrics, measure impact, and iterate based on results
• Connect Customer Marketing work to adoption, commercial effectiveness, or business growth

Требования:

• Experience owning a meaningful Customer Marketing, commercial, GTM, or customer-facing Marketing scope
• Strong customer and commercial judgment
• Ability to structure ambiguous problems and make clear choices
• Strong communication, narrative, and stakeholder management skills
• Experience turning insights into action, adoption, or measurable business impact
• Ability to work hands-on with limited direction
• Curiosity, adaptability, and willingness to expand your scope over time

Условия:

Alan provides a stimulating work environment and perks designed to support employee satisfaction and effectiveness The company has an innovative working method and cultural values that guide its approach to work