Senior Customer Marketer

alan; France; Hybrid; EUR 90,000 - 140,000; Full time

Job summary

Alan is seeking a senior Customer Marketing leader to own broad outcomes and craft compelling narratives that drive adoption and growth across markets. You will connect customer insight to business priorities, design scalable programs, and influence senior stakeholders across Marketing, Sales, CS, and Product.

You will operate in a fast‑growing, multi‑market environment with a strong emphasis on collaboration, clarity, and measurable impact.

Qualifications

• Experience owning broad or strategically important Customer Marketing outcomes.
• Ability to connect customer insights to company priorities and growth.
• Proven capacity to design scalable customer programs.

Responsibilities

• Own broad and strategically important Customer Marketing outcomes.
• Challenge the framing of complex customer, commercial, or market problems.
• Connect Customer Marketing decisions to priorities and long‑term impact.
• Build scalable systems for insight, narrative, rollout, adoption, and feedback.
• Influence senior stakeholders across Marketing, Sales, CS, Product, and markets.
• Anticipate second‑order effects and create leverage beyond execution.
• Raise the quality and consistency of Customer Marketing practices.

Skills

Strategic thinking

Stakeholder influence

Narrative building

Go-to-market programs

Market insights

Job description

Health can’t wait.

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.

Alan exists to end the wait.

Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That's what we're building with our team of 1000+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

About the Customer Marketing team

Customer Marketing is Alan’s voice to customers, and their voice back to Alan.

Customer Marketing sits close to the business so we can hear the reality of customer and commercial conversations first‑hand, craft the sharpest possible narrative, and turn what works into scalable programmes and assets.

As a Customer Marketer, you will turn customer, market, and field insight into clear narratives, useful programmes, and concrete actions that improve customer adoption, commercial effectiveness, and business growth.

Concretely, our team works on missions such as:

• Turning customer and market insight into positioning, messaging, and narratives.
• Helping commercial teams communicate and adopt our value proposition.
• Designing customer or segment go-to-market programmes.
• Supporting rollout, adoption, and feedback loops across teams or markets.
• Bringing field signals back into Marketing, Product, and business decisions.
• Turning customer discovery and market monitoring into actionable recommendations.
• Scaling useful assets, programmes, and ways of working across markets and segments.

What you will do

• Own broad and strategically important Customer Marketing outcomes.
• Challenge the framing of complex customer, commercial, or market problems.
• Connect Customer Marketing decisions to company priorities, customer value, and long‑term business impact.
• Build scalable systems for insight, narrative, rollout, adoption, and feedback.
• Influence senior stakeholders across Marketing, Sales, Customer Success, Product, and local markets.
• Anticipate second‑order effects and create leverage beyond your own execution.
• Raise the quality and consistency of Customer Marketing practices across the team.

What we are looking for

• A strong track record of owning broad or strategically important Customer Marketing outcomes.
• Experience making complex trade‑offs across customers, markets, teams, and business priorities.
• Strong commercial judgment and ability to identify systemic opportunities or constraints.
• Experience building scalable systems, programmes, or ways of working.
• Ability to influence senior stakeholders without relying on formal authority.
• Excellent communication, narrative, and strategic thinking skills.
• Comfort operating in complex, ambiguous environments and creating leverage beyond individual execution.

For this opportunity, we are aiming to hire within the D-E level range.

Important note: we hire people, not roles.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist.

Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.

You want to know more about Alan?

• Perks & Benefits: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
• A strong culture: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work