Growth Marketing Specialist - Project Business (m/f/d)

Hager Group; Paris; Sur place; EUR 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Personalized onboarding

HiUniversity

Internal mobility

Résumé du poste

Hager Group is seeking a Growth Marketing Specialist for Project Business based in Paris, Obernai, Frankfurt, or Blieskastel. This permanent role shapes the marketing agenda, translating business priorities into a data-driven strategy and execution across global markets.

The candidate will own end-to-end customer journeys, collaborate with Sales and cross-functional teams, and drive measurable demand, pipeline impact, and revenue growth through multi-channel campaigns.

Qualifications

• Proven experience in growth marketing for B2B projects.
• Strong ability to drive demand and pipeline through data.
• Experience with end-to-end marketing across channels.

Responsabilités

• Own growth marketing strategy for Project Business with full customer journey ownership.
• Translate ambitions into a multi-year marketing roadmap per vertical and target group.
• Drive scalable, data-driven marketing across channels with measurement of funnel performance.
• Architect globally aligned activation and campaign plans for multi-market execution.
• Link product launches with tailored value propositions for key audiences across markets.
• Set priorities and briefs for Content Marketing and Digital teams for cohesive programs.
• Collaborate with Sales and Marketing teams to align go-to-market priorities.
• Own campaign budgets and measure impact on pipeline and revenue.

Connaissances

Growth marketing

B2B marketing

Campaign management

Multi-channel

Data-driven

Outils

CRM tools

Marketing automation

Description du poste

As a Growth Marketing Specialist - Project Business (m/f/d) you will be based in Paris or Obernai (France) or in Frankfurt am Main or Blieskastel (Germany) for a Permanent contract.

Mission

The Growth Marketing Specialist (Project Business) shapes and leads the marketing agenda for the Project Business segment, enabling customer centric, scalable, and sustainable growth. By owning the end to end customer journey, the role translates business priorities into a clear, data driven marketing strategy and execution roadmap. In close collaboration with Sales and cross functional Marketing and Digital teams, drives measurable demand and pipeline impact, and continuously improves marketing performance across global markets through insight led optimisation and simplification at scale.

Responsibilities

• Own the growth marketing strategy for the Project Business segment (Commercial & Industrial buildings), with end-to-end responsibility across the full customer journey from awareness and demand generation to conversion and retention.
• Translate business ambitions into a segmented, multi‑year marketing roadmap per vertical and target group, building measurable objectives and an actionable marketing calendar aligned with enterprise and regional priorities.
• Drive scalable and sustainable growth through multi‑channel, data‑driven marketing strategies, continuously optimising funnels, value propositions, and messaging through insights, experimentation, and performance.
• Architect globally aligned, locally scalable activation and campaign plans, including automated journeys, targeted content ecosystems, media strategy, and integrated multi‑market execution.
• Connect product and solution launches with compelling storytelling, customer benefits, and tailored value propositions for key target audiences (e.g. specifiers, panel builders), ensuring relevance across markets and segments.
• Define strategic campaign priorities and briefs for Content Marketing and Digital teams, ensuring cohesive awareness, demand, nurturing, and conversion programmes across owned, earned, and paid channels.
• Partner closely with Sales, Project Business leadership, and cross‑functional Marketing and Digital teams to align on go‑to‑market priorities, challenge assumptions when needed, and ensure unified execution.
• Own campaign performance and budgets, measuring success through pipeline impact, sales‑qualified leads, and incremental revenue contribution, continuously optimising through insights and test‑and‑learn approaches.

Profile

• Strong communication style and stakeholder management with senior counterparts; assertive; high autonomy and ownership mindset
• Proven track record in B2B Project Business (Commercial & Industrial buildings) marketing, good understanding of key competitors/market players such as panel builders, specifiers, electrical contractions and building electrification ecosystems.
• Demonstrated output in customer acquisition, product campaigns, and product launches across the full marketing funnel; experience taking ownership of campaign budgets
• Strong market orientation and network: understands key players beyond products and knows how to engage and influence in the market
• Excellent cross-functional collaboration skills (Sales, Product, Content, Digital/CRM, Analytics) to drive strategy and execution jointly with the business
• Fluent in English; French or German is a strong plus. Technical background or strong technical interest is beneficial

What we offer?

• Personalized onboarding experience programdesigned to make your first dayssmooth
• Opportunities to learn and grow through Hager Group's awarded HiUniversity.
• Internal career opportunities, over 25% of our recruitments are through internal mobility