Brand Design Expert - Agency Experience

Mercor; Paris; On-site; EUR 70,000 - 90,000; Full time

Job summary

Mercor collaborates with a leading AI research organization to appoint experienced brand designers who will set quality benchmarks for real-world design tasks. You will craft precise grading criteria for brand identity systems, logos, and visual assets, then score samples with sharp, written justifications.

Applicants should bring 5+ years of agency-level branding experience, deep typography and layout skills, and exceptional written critique ability.

Qualifications

• 5+ years of professional brand/visual design experience.
• Experience at world-class independent design agencies (e.g., Pentagram, Wolff Olins, Landor, Collins, IDEO).
• Strong written communication and ability to explain critique clearly.
• Deep fluency in typography, composition, color, and brand identity systems.

Responsibilities

• Design precise, task-specific grading criteria for real-world brand design deliverables.
• Score AI-generated and human work samples against criteria with detailed written justifications.
• Apply consistent, evidence-based judgment to ensure scores are reproducible.
• Incorporate structured feedback from senior reviewers and iterate quickly.

Skills

Brand design

Visual design

Typography

Layout and visual hierarchy

Written communication

Critique and evaluation

AI familiarity

Job description

1. Role Overview

Mercor is partnering with a leading AI research organization to engage experienced brand designers for a project focused on evaluating how well AI systems perform real-world brand and design work. Rather than producing deliverables yourself, you will define what excellent work looks like: designing task-specific grading criteria and scoring completed work samples with rigorous, well-reasoned written justifications.

2. Key Responsibilities

• Design precise, task-specific grading criteria for real-world brand design deliverables (brand identity systems and guidelines, logos and visual identity, campaign and marketing visuals, packaging concepts, presentation and layout design, digital and social assets, and brand messaging and positioning)

• Score AI-generated and human work samples against those criteria, with detailed written justifications for every score

• Apply consistent, evidence-based judgment so that scores are reproducible and defensible

• Incorporate structured feedback from senior reviewers and iterate quickly on your work

3. Ideal Qualifications

• 5+ years of professional experience in brand, visual, or graphic design

• Background specifically at world-class independent brand and design agencies (e.g., Pentagram, Wolff Olins, Landor, Collins, IDEO) — agency experience, not in-house or enterprise design teams

• Experience in one of the core brand disciplines: Creative Director, Brand Designer (logo, visual identity, supporting graphics), Web Designer (UI/UX, web architecture), or Graphic Designer

• Deep fluency in the day-to-day craft: typography, layout and visual hierarchy, color, composition, logo and brand identity systems, and articulating critique the way a creative director would in a review

• Exceptionally strong written communication, with the ability to explain exactly why a piece of work does or does not meet the bar

• Detail-oriented, consistent, and comfortable having your judgment reviewed and calibrated against peers

• Experience with copywriting and brand messaging — including audience research, competitor research, and positioning — is a strong plus

• Prior experience with AI training, evaluation, or human-data projects is a strong plus