Marketing Expert - Creative Director

Obsidian; Paris; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

Mercor partners with a leading AI research organization to recruit experienced marketing professionals for a project that evaluates how well AI systems perform real-world marketing work. You will define what excellent work looks like by designing task-specific grading criteria and scoring finished samples with rigorous, well-reasoned written justifications.

You will apply consistent, evidence-based judgment to ensure scores are reproducible and defendable, iterating with senior reviewers to

Qualifications

• 5+ years of professional experience in marketing or advertising.
• Background as creative director, account lead, or brand strategist at top-tier agencies or consumer brands.
• Fluency in the day-to-day craft: writing and evaluating creative briefs, campaign development across channels, brand positioning and messaging.
• Exceptionally strong written communication; ability to explain why a piece of work does or does not meet the bar.
• Detail-oriented, consistent, and comfortable having your judgment reviewed and calibrated against peers.
• Prior experience with AI training, evaluation, or human-data projects is a strong plus.
• No specialized media-planning or measurement background is required for this role.

Responsabilités

• Design precise, task-specific grading criteria for real-world marketing deliverables.
• Score AI-generated and human work samples against those criteria, with detailed written justifications for every score.
• Apply consistent, evidence-based judgment so that scores are reproducible and defensible.
• Incorporate structured feedback from senior reviewers and iterate quickly on your work.

Connaissances

Marketing experience

Creative director

Brand strategist

Written communication

AI evaluation

Description du poste

1. Role Overview

Mercor is partnering with a leading AI research organization to engage experienced marketing professionals for a project focused on evaluating how well AI systems perform real-world marketing work. Rather than producing deliverables yourself, you will define what excellent work looks like: designing task-specific grading criteria and scoring completed work samples with rigorous, well-reasoned written justifications.

2. Key Responsibilities

• Design precise, task-specific grading criteria for real-world marketing deliverables (creative briefs, campaign concepts and decks, brand positioning and messaging frameworks, ad copy and scripts, integrated campaign plans, client-ready presentations)

• Score AI-generated and human work samples against those criteria, with detailed written justifications for every score

• Apply consistent, evidence-based judgment so that scores are reproducible and defensible

• Incorporate structured feedback from senior reviewers and iterate quickly on your work

3. Ideal Qualifications

• 5+ years of professional experience in marketing or advertising

• Background as a creative director, account lead, or brand strategist at top-tier global creative agencies, or in senior brand marketing roles at leading consumer companies

• Deep fluency in the day-to-day craft: writing and evaluating creative briefs, campaign development across channels, brand positioning and messaging, and judging creative work against a brief and a business objective

• Exceptionally strong written communication, with the ability to explain exactly why a piece of work does or does not meet the bar

• Detail-oriented, consistent, and comfortable having your judgment reviewed and calibrated against peers

• Prior experience with AI training, evaluation, or human-data projects is a strong plus

• No specialized media-planning or measurement background is required for this role