Brand Strategy Lead for AI-Driven Marketing (Remote)

mercor; France; Remote; EUR 98,000 - 184,000; Full time

Job summary

Mercor is seeking a Marketing Expert for a remote contract to design precise grading criteria for real-world marketing deliverables, including creative briefs, campaigns, and brand positioning frameworks. You will score AI-generated and human work samples with detailed written justifications for every score.

Work independently and asynchronously to meet deadlines, applying structured, evidence-based judgment to keep scores reproducible and defensible.

Qualifications

• 5+ years of professional experience in marketing or advertising.
• Background as creative director, account lead, or brand strategist at top-tier global creative agencies, or senior brand marketing roles at leading consumer companies.
• Deep fluency in writing and evaluating creative briefs, campaign development, brand positioning, and messaging.
• Exceptionally strong written communication skills.
• Detail-oriented and consistent.

Responsibilities

• Design precise, task-specific grading criteria for real-world marketing deliverables, including creative briefs, campaign concepts, and brand positioning frameworks.
• Score AI-generated and human work samples against criteria with detailed written justifications for every score.
• Apply consistent, evidence-based judgment to ensure scores are reproducible and defensible.
• Incorporate structured feedback from senior reviewers and iterate quickly on your work.
• Work independently and asynchronously to meet deadlines while improving AI model performance.

Skills

Marketing expertise

Evaluating briefs

Brand strategy

Written communication

Independent work

Job description

Mercor is seeking a Marketing Expert for a remote contract to design precise grading criteria for real-world marketing deliverables, including creative briefs, campaigns, and brand positioning frameworks. You will score AI-generated and human work samples with detailed written justifications for every score.

Work independently and asynchronously to meet deadlines, applying structured, evidence-based judgment to keep scores reproducible and defensible.