B2C Growth Lead — Remote, AI-Driven, App-Focused

Jobgether SRL; France; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Remote work from anywhere

Competitive compensation

Autonomy and ownership of initiatives

AI/analytics stack access

Job summary

Lever, Inc. is seeking a Head of B2C Growth in France to own the full B2C growth engine—from acquisition to retention and LTV. You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong focus on making the app the primary user channel.

You will lead growth budgeting, guide paid media specialists, and use data to drive investment decisions across markets. The role combines strategy with hands-on execution and collaboration with Product and

Qualifications

• Proven track record of growing B2C products across multiple channels and markets.
• Broad multichannel growth experience with ownership of several acquisition and lifecycle channels.
• Demonstrated experience driving app growth and long-term retention.
• Strong understanding of cohorts, lifecycles, segmentation, retention, reactivation, and lifetime value.
• Experience owning paid media budgets and being accountable for ROI and outcomes.
• Hands-on ability to build strategies, launch campaigns, analyze performance, and decide without heavy agency support.
• Advanced AI fluency with substantial experience using Claude, including Cowork and Code, to orchestrate AI agents and workflows.
• Excellent communication skills; fluent English; French or Spanish a plus.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments and budgets.
• Build and optimize multichannel acquisition programs with measurement of CPL, CAC, payback and other metrics.
• Connect educational content with high-intent property searches to drive progression from research to listings and agent contact.
• Make the mobile app a core growth channel by driving installs, adoption, engagement, retention and cross-channel migration.
• Own the full user lifecycle from activation to LTV, identifying drop-offs and improving the journey.
• Grow and engage databases via segmentation, reactivation, email, push and in-app messaging.
• Design and run rapid experiments on landing pages, onboarding, messaging, offers and other levers with actionable conclusions.
• Lead and develop paid media specialists, setting goals and improving execution without micromanagement.
• Collaborate with Product and nurturing teams to prioritize high-impact initiatives and improve conversions.
• Prepare the growth engine for international scaling with market selection, channel strategy and tracking infrastructure.
• Develop reusable growth playbooks and AI-powered workflows for consistent execution.
• Maintain direct contact with users and analyze data to identify opportunities and inform decisions.

Skills

Growth marketing

Paid media management

Analytics

Leadership

AI fluency

Cross-functional collaboration

Education

Bachelor's degree (preferred)

Tools

Claude (Cowork & Code)

Mixpanel

HubSpot

Job description

Lever, Inc. is seeking a Head of B2C Growth in France to own the full B2C growth engine—from acquisition to retention and LTV. You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong focus on making the app the primary user channel.

You will lead growth budgeting, guide paid media specialists, and use data to drive investment decisions across markets. The role combines strategy with hands-on execution and collaboration with Product and