Growth Leader, B2C Mobile Apps

Onoff; Paris; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Onoff seeks a Growth leader to drive B2C growth across its consumer products in Paris. You’ll own the growth strategy for mobile apps, scale acquisition channels, optimize onboarding funnels and drive activation, conversion and retention through data‑driven experiments.

You will collaborate with cross‑functional teams including Product, Design, CRM, Data and Engineering to translate ideas into measurable growth impact. This is a hands‑on, ownership‑driven role in a fast‑moving startup.

Qualifications

• 5+ years of experience in Growth Marketing or similar roles.
• Strong experience growing consumer mobile applications.
• Proven track record of scaling digital products with measurable impact.
• Strong understanding of App Store and Google Play growth mechanics.
• Experience managing acquisition channels (Apple Search Ads, Google App Campaigns, Meta Ads).
• Strong analytical mindset and ability to connect initiatives with business metrics.
• Experience running growth experiments and A/B tests.
• Ability to optimize activation, conversion and retention funnels.
• Entrepreneurial mindset and ownership mentality.
• Strong English and French skills.

Responsabilités

• Own B2C growth strategy across Onoff’s consumer products.
• Define and prioritize the highest-impact growth opportunities.
• Scale paid and organic acquisition channels.
• Improve App Store and Google Play visibility (ASO).
• Optimize mobile acquisition funnels and onboarding journeys.
• Increase activation, conversion and retention metrics.
• Design and run growth experiments continuously.
• Analyze user behavior and identify growth opportunities.
• Improve acquisition efficiency and reduce CAC.
• Launch referral, partnership and viral growth initiatives.
• Build dashboards and monitor key growth metrics.
• Work closely with Product teams to improve user experience and conversion.
• Collaborate with CRM teams to maximize lifecycle performance.
• Test new channels, tools and approaches quickly.
• Bring data-driven recommendations to strategic discussions.

Connaissances

Growth Marketing

Mobile growth

Acquisition channels

Analytics mindset

Growth experiments

Activation & retention

Ownership mindset

English & French

Outils

AppsFlyer

Adjust

Branch

Description du poste

Onoff seeks a Growth leader to drive B2C growth across its consumer products in Paris. You’ll own the growth strategy for mobile apps, scale acquisition channels, optimize onboarding funnels and drive activation, conversion and retention through data‑driven experiments.

You will collaborate with cross‑functional teams including Product, Design, CRM, Data and Engineering to translate ideas into measurable growth impact. This is a hands‑on, ownership‑driven role in a fast‑moving startup.