Attaché commercial – B2B Software h/f

Forterro; Lyon; On-site; EUR 35,000 - 60,000; Full time

Job summary

Forterro in Lyon seeks a proactive sales specialist to drive outbound prospecting, qualify leads, and book meetings for the sales team. You will research markets, support B2B campaigns, and collaborate with Marketing and ERP Consulting to convert opportunities.

You will contribute to market analyses, maintain strong customer relationships, and help ensure data accuracy in the CRM to empower the sales team.

Qualifications

• Strong communication and listening skills.
• Entrepreneurial mindset with initiative.
• Able to work independently and in a team.
• Excellent analytical and organizational abilities.
• Experience with CRM systems, preferably Hubspot.

Responsibilities

• Conduct outbound calls to potential customers and schedule appointments.
• Qualify leads and build long‑lasting relationships.
• Create market analyses to inform targeted sales strategies.
• Document data in the CRM to support the sales team.
• Assist with B2B campaigns and post‑webinar follow‑ups.
• Coordinate with Sales, Marketing, and ERP Consulting.

Skills

Communication skills

Empathy

Entrepreneurial mindset

Independent worker

Team collaboration

Tools

Hubspot

Pardot

Job description

In this role, you will play a key part in generating new business opportunities by conducting outbound calls, qualifying leads, and scheduling appointments for the sales team. You will also contribute to market research, develop targeted sales strategies, and maintain strong customer relationships. Utilizing CRM systems like Hubspot or Pardot, you will ensure data accuracy and support the team in various marketing and sales initiatives. This role requires strong communication, analytical, and organizational skills, as well as a collaborative approach to work with cross‑functional teams.

Responsibilities

• You will represent our company conducting engaging and varied calls with potential new customers and scheduling appointments for the sales team.
• You will qualify prospects and build long‑lasting relationships through phone and digital communication.
• You will create market analyses and research target customers to develop targeted sales strategies and maintain long‑term customer relationships.
• With the help of our CRM system (e.g., Hubspot, Pardot), you will document all relevant data and ensure that information is available for further processing by the sales team.
• You will assist the team with B2B campaigns, events, and follow‑ups after webinars.
• You will independently manage smaller follow‑up campaigns and help raise awareness of our company among potential customers.
• You will foster knowledge exchange and work closely with other departments such as Sales, Marketing, and ERP Consulting.

Skills, Knowledge & Expertise

• You are communicative, empathetic, and enjoy engaging with customers and finding solutions.
• You think entrepreneurially and take responsibility for recognizing customer needs and responding effectively.
• You have a good understanding of technology and are experienced in using CRM systems, ideally Hubspot.
• You are flexible, motivated, and able to work independently as well as part of a team.