Growth Manager Inbound

Riot

Paris

On-site

EUR 110,000 - 160,000

Full time

1 hour ago

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Benefits offered by this job

Office in Paris République/Canal Saint

Strong growth trajectory and ambitious

Job summary

Riot in Paris is seeking a senior Growth/Performance marketer to own the full acquisition stack—from strategy and budget allocation to invoiced ARR—across Europe and the US. You’ll lead AI-driven optimization, asset creation, and cross‑functional collaboration with sales and leadership, aiming to grow ARR from €20M to €40M in 2026 and to command the Paris market.

Based in Paris or ready to relocate, you’ll partner with the Brand and Sales teams to drive growth with high standards and hands‑on

Qualifications

At least 5 years in growth or performance marketing with ownership of strategy and a significant paid budget.
Experience running Google, LinkedIn and Meta across at least 3 countries; ABM for enterprise is a plus.
Revenue-literate: read the funnel from click to invoiced ARR and adjust budgets after tests.
AI-native in practice: builds workflows for optimization, reporting and localization.
Maker: builds assets that convert using AI.
Comfort with sales leadership: collaborates with SDRs and defends budgets before leadership.
Motivated by the mission of cybersecurity.
Fluent in English and native in French.
Based in Paris or willing to relocate.

Responsibilities

Allocate spend by market and platform across Europe and the US with CAC and CPL targets.
Manage the full mix: Google, LinkedIn, Meta, Reddit, Microsoft, and test channels per market.
Build ABM campaigns for enterprise accounts with sales-defined target lists.
Run incrementality and holdout tests and reallocate budget based on results.
Automate campaign optimization with AI and develop repeatable reporting.
Own creative assets: copy, landing pages, localization for each market.
Contribute to SEO and GEO strategy and asset creation.
Own acquisition strategy from click to invoiced ARR by source and market.
Provide weekly readouts to the organization and align with leadership.

Skills

Growth marketing

Strategy ownership

Cross-channel

Revenue literacy

AI-driven optimization

Asset creation

Sales collaboration

Leadership communication

English proficiency

French fluency

Job description

We're a product-first team on a mission to help grow the cybersecurity culture

We want to instill cybersecurity good practices to employees in a way that's actually effective, and entertaining enough so that employees don't feel like they're working. Think Duolingo but for cybersecurity.

We created a platform to easily rollout a cybersecurity awareness program: the platform sends chat-based 4‑minutes long courses to teams. Following the courses, the other side of the platform simulates phishing attacks, to prepare employees to face hackers, but in a safe environment.

Created in 2020, Riot has raised $45m with leading investors (Y Combinator, Left Lane, Base10, Funders Club and First Capital) and is now protecting more than 2,000,000 employees in over 2,000 companies (including Intercom, Deel, and Deezer) all over the world.

Cybersecurity is everywhere. It's impacting everyone, everyday, and it's becoming the number one risk to any organization, whether it's a small business or a big firm. Yet, the cybersecurity culture in most companies is a disaster. Hackers are leveraging this by targeting the weakest link: the employees. We're on a mission to fix that.

Paid acquisition teams used to be built in layers: channel specialists in the platforms, an agency for the overflow, a design queue for the creative, an analyst for the reporting. We think AI has collapsed those layers, and that one senior marketer with the right system now outperforms the whole stack.

That is what we are actually building at Riot, and this role sits at the centre of it. Inbound is the growth engine taking shape now, backed by a significant paid investment across Europe and the US. We want one person to accelerate it and own it end to end: decide where the money goes, build the AI system that optimises the spend, make the ads that run, and stay close enough to the sales floor to know which investments turn into invoiced revenue.

You will report directly to Grégoire (Head of Growth) and work as a senior individual contributor, with the autonomy and the tools to run the whole chain yourself, from strategy to creative. Your focus goes all the way to invoiced ARR and CAC: leads and pipeline are the leading indicators along the way, not the finish line. If you have been rebuilding your own job around AI and want the scope and the budget to do it properly, this is the role.

What You Will Do

The investment: where the budget goes

Allocate spend by market and by platform across Europe and the US, with CAC and CPL targets per market
Run the full mix: Google (Search, PMax, YouTube), LinkedIn, Meta, Reddit, Microsoft, plus test channels per market
Build ABM campaigns for enterprise accounts, on target lists defined with sales
Run incrementality and holdout tests, and move budget on what they show
Reallocate within the month, with quick iterative loops on short-term impact

The machine: an AI system that runs the accounts

Automate campaign optimisation with AI instead of running it by hand in the tools
Build the reporting once and let it run
Script what repeats, and document it so the system outlives any single campaign
Open the platforms to check and steer, not to tweak

The creative: quick, iterative asset building

Take ownership of the assets we run and iterate on them fast: creative, copy, landing pages, localisation for each market
Bring a taste for what good looks like and a sense of what converts: you know a good hook from a pretty one
Build most of them yourself with AI, lead magnets and other conversion assets included, with the content and brand teams in support when you need them
Contribute to SEO and GEO (visibility in AI answer engines), on strategy and asset creation, alongside content

The strategy: built with the sales floor, owned with leadership and the C-level

Own the acquisition strategy, and ground it in the funnel from click to invoiced ARR, by source and by market
Agree speed-to-lead, routing and qualification criteria with sales
Be on the sales floor every week: listen to calls, change targeting from what you hear, own the lead-quality conversation
Turn the strategy into a story sales can be onboarded on and other teams can align to
Give a weekly readout to the org
Bring leadership presence to trade‑off discussions with the leadership team: you build your own reporting, present it clearly and defend your choices when challenged

Requirements

Who you are

An owner: you have at least 5 years in growth or performance marketing, with experience owning strategy and a significant paid budget on your own
Multi‑channel, multi‑country: you have run Google, LinkedIn and Meta across at least 3 countries, ideally including ABM campaigns for enterprise accounts
Revenue‑literate: you read the funnel from click to invoiced ARR, and you have moved budget after an incrementality test
AI‑native in practice: optimisation, reporting and localisation run through workflows you built and can show live
A maker: you build assets that convert with AI, and you can say why they worked
At ease with sales and with leadership: you have worked with SDRs on lead quality, and defended a budget in front of a leadership team
You don't need to be an expert on cybersecurity, but you need to be motivated by the mission
You have a full professional proficiency in English and native in French
You're based in Paris or you're willing to relocate

Benefits

It will be a cultural fit if

You're a doer: not afraid to get your hands dirty and get things done.
You have high standards: expect performance to be nothing short of the best.
You are an enthusiastic at heart: exhibit passion and excitement over work.

Why join us at Riot

Join a financially-healthy company: we're financially strong and highly capital-efficient. Fundraising fuels our momentum, enabling us to scale faster and unlock new growth opportunities.
Contribute to a fast-growing startup with a strong vision and high ambitions, backed by clear business goals. We've tripled our revenue over the past two years, and we plan to grow from €20M to €40M ARR in 2026.
Experience the energy of a collaborative team in our modern and cosy office located in heart of Paris: République / Canal Saint-Martin

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