AI-Driven Insights Lead for Sales Narratives

Yahoo; Uz; Hybrid; EUR 81,000 - 169,000; Full time

Benefits offered by this job

Flexible hybrid work options

Healthcare

401k

Job summary

Yahoo is seeking an Insights Lead to steer insights development and commercial storytelling for key client verticals. You will bridge data ecosystems with executive sales execution, leveraging AI to accelerate market synthesis and automate research workflows.

The role requires deep experience in digital advertising research, strong analytical judgment, and the ability to package findings into compelling narratives and Yahoo products for client pitches.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 8+ years of experience in consumer insights, media analytics, or market research with strong customer-facing, consultative expertise within the digital advertising, media publisher, or agency ecosystem.
• Demonstrated track record leading consultative research initiatives that directly support enterprise sales, client growth, or brand marketing strategies.
• Hands‑on experience using generative AI platforms and structured prompting to accelerate qualitative and quantitative research synthesis, report summarization, or workflow automation.
• Strong proficiency with digital advertising measurement frameworks, audience segmentation, and syndicated market research tools (e.g., Comscore, MRI-Simmons, GWI, or similar).

Responsibilities

• Partner with stakeholders in Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media consumption trends, that inform sales narratives and client pitches.
• Select and apply appropriate data collection methods leveraging a combination of quantitative methodologies: data mining, analytics, and primary or secondary research.
• Formulate and execute quantitative and qualitative research methodologies, identify consumer trends by mining Yahoo first-party data; leverage syndicated intelligence tools (Comscore, MRI-Simmons, GWI) for audience sizing and consumer profiling.
• Identify and implement AI-assisted workflows (utilizing LLMs such as Claude and NotebookLM) to rapidly analyze, summarize, and cross-reference multi-source industry research, cutting narrative turnaround time while elevating narrative depth.
• Architect and validate repeatable, AI-augmented analytical templates and self-serve resources that equip sales teams to answer complex vertical questions independently.
• Collaborate with internal Business Intelligence and Data Engineering teams to define requirements for automated reporting pipelines, client dashboards, and advanced attribution tools.
• Translate complex data and consumer behavioral shifts into visually compelling executive presentations, collateral, and external-facing industry case studies.

Skills

Stakeholder management

Consultative selling

Digital advertising

Data analysis

AI tools knowledge

Education

Bachelor's degree or equivalent practical experience

Tools

SQL

Python

Looker

Tableau

Power BI

Comscore

Job description

Yahoo is seeking an Insights Lead to steer insights development and commercial storytelling for key client verticals. You will bridge data ecosystems with executive sales execution, leveraging AI to accelerate market synthesis and automate research workflows.

The role requires deep experience in digital advertising research, strong analytical judgment, and the ability to package findings into compelling narratives and Yahoo products for client pitches.