B2B Demand Generation Marketing Manager

Wolt; Helsinki; Hybrid; EUR 90,000 - 140,000; Full time

Benefits offered by this job

Flexible hybrid working model

HQ in Helsinki or Berlin

Job summary

Wolt seeks a B2B Demand Generation Manager to own paid demand generation campaigns across multiple countries and B2B product lines. This high-autonomy role partners with Sales, Product, and cross-functional teams to drive growth.

You’ll build and run full-funnel campaigns across Meta, TikTok, Google, and programmatic channels, while developing scalable playbooks and automation to improve efficiency. Helsinki or Berlin HQs offered.

Qualifications

• B2B background in a tech company; familiarity with Food/Retail is a plus.
• 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels and countries.
• Ability to plan media investments based on KPIs and manage budgets across channels.
• Analytical and data-driven; capable of defining and tracking KPIs and making data-driven decisions.
• Proficient in Excel/Google Sheets (VLOOKUP, pivot) or data analytics.
• Interest in using AI and automation to improve workflows; evidence of applying it.
• Strong collaboration with Sales and other functions; clear written and spoken English.

Responsibilities

• Own end-to-end paid demand generation campaigns across multiple countries and B2B products with large budgets.
• Build full-funnel campaigns from ads and landing pages to sign-up flows and lead qualification.
• Develop and test locally relevant initiatives: messaging, channels, tools; scale pilots into playbooks.
• Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort.
• Support product launches with go-to-market demand generation campaigns.
• Own reporting, tracking, and measurement; define success metrics and visibility.
• Build strong cross-functional relationships with Sales, Product, and global teams to drive business impact.

Skills

Multi-channel campaigns

Budget management

Data-driven decisions

Automation & AI

Cross-functional collaboration

Campaign testing & optimization

English communication

Tools

Meta Ads (Facebook)

TikTok

Google Ads / Google Search

Programmatic

Excel / Google Sheets

Job description

About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

We're looking for a B2B Demand Generation Manager to join Wolt and own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy, high-impact role at the heart of how Wolt grows its business. You'll be building and running full-funnel, multi-channel campaigns from scratch and developing the playbooks and processes that will scale with us. You'll work closely with Sales, Product, and cross-functional teams across EMEA.

What you'll be doing

This role is about ownership and execution. You'll be hands-on running campaigns while also thinking strategically about how to improve efficiency, test new channels, learn with data, and build systems that last.

Day-to-day in this role, you'll:

• Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels
• Build full-funnel campaigns with B2B collaborators that span from next-level ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts
• Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and turn successful pilots into scalable playbooks
• Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management
• Support new product and feature launches with go-to-market demand generation campaigns
• Own reporting, tracking, and measurement, defining what success looks like and making sure we can see it clearly
• Build strong cross-functional relationships with Sales, Product, and global commercial teams to ensure campaigns drive real business impact

Our humble expectations

• B2B background in a tech company, plus for familiarity with the Food or Retail industries
• 5-8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels, including Meta, TikTok, Google Search, and programmatic and multiple countries or products, or clients
• Demonstrated ability to effectively plan media investments based on both business and campaign-level KPIs, manage and optimize budget across channels, and do in-house media buying.
• Analytical and data-driven, comfortable defining KPIs, tracking performance, and translating data into clear decisions
• Intermediate to advanced knowledge in Microsoft Excel / Google Sheets (e.g, VLOOKUP, pivot, etc.) or experience with data analytics.
• Strong testing and problem-solving skills: you identify a challenge, come up with a hypothesis, devise a testing strategy to get statistically significant results and ultimately scale up what works
• Genuine interest in using AI and automation to improve how you work, with concrete examples to back it up
• Collaborative and proactive, you work well with Sales and other functions and can build trust across teams
• Excellent written and verbal communication skills in English; other languages are a plus.

Nice to have:

• Experience with ABM, intent-based tools, outbound motions (Clay, Cognism, ZoomInfo, etc.), media buying on industry platforms, content syndication, paid PR, or retail media
• Based in or willing to spend part of your time in our Helsinki HQ (flexible for the right person, Berlin also works)

What we offer

• The opportunity to build something meaningful and global, surrounded by kind and ambitious people.
• The chance to build, test, and scale. This is a role where you'll shape how Wolt grows its B2B Demand Gen approach, not just maintain what's there
• Lots of learning, growth, and ownership in a high-growth tech environment.
• Competitive salary and benefits.
• A genuinely supportive culture that values diversity, curiosity, and getting better every day.
• A flexible hybrid working model and a vibrant HQ in central Helsinki or Berlin.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.