Specialist, Paid Search

s360; Helsinki; On-site; EUR 42,000 - 56,000; Full time

Job summary

s360 in Helsinki is seeking a driven Paid Search Specialist to own and optimise client campaigns across markets. You will combine strategic thinking with hands-on execution, scale performance, and build strong client relationships.

You will work with Google Ads, Microsoft Ads, and data feeds, collaborate with a cross‑functional team, and contribute to new business initiatives. Fluency in Finnish and English is required.

Qualifications

• 2–3 years Paid Search experience in agency or in-house.
• Experience with Google Ads, Microsoft Ads and feed optimisation platforms (Data Feed Watch or Channable).
• Strong client communication and collaboration skills.
• Fluent in Finnish and English.

Responsibilities

• Plan, set up and optimise Paid Search campaigns across clients and markets.
• Own day-to-day optimisation and performance development of key accounts.
• Manage budgets and advise clients on insights, performance and growth.
• Present performance updates in client meetings with the broader team.
• Report on performance with a focus on business impact.
• Contribute to new business initiatives, audits, and solution design.

Skills

Paid Search

Client communication

Team player

Data analysis

Finnish language

English language

Tools

Google Ads

Microsoft Ads

Data Feed Watch

Channable

Excel/Sheets

Job description

Do you share our passion for taking clients to the next level? Are you eager to work with the newest technology? Do you want to develop and implement paid media strategies that drive maximum business value for our clients?

We are looking for an ambitious Paid Search specialist who wants to drive successful Paid Search campaigns, scale client accounts, and build long-term client relationships through consistently strong results.

Lead strategic campaigns and deliver measurable impact

As a Paid Search Specialist, you will take ownership of demanding client initiatives, combining strategic thinking with hands‑on execution. You will work closely with clients to scale performance, while also contributing strategically to new business initiatives and pitch processes.

Specifically, You Can Look Forward To

• Campaign management: Planning, setting up, and optimising Paid Search campaigns across clients and markets.
• Account ownership: Owning day‑to‑day optimisation and performance development of demanding accounts.
• Commercial direction: Managing budgets and proactively advising clients on insights, performance, and growth opportunities.
• Client representation: Owning the Paid Search track in client meetings, collaborating with a broader team to present performance updates and campaign initiatives.
• Impact reporting: Reporting on performance with a clear focus on business impact and decision‑making.
• Strategic growth: Contributing strategically to new business initiatives, including pitches, audits, and solution design.

Meet your new team in Helsinki

You will be joining our Finnish Paid Search team of four specialists across all levels, from specialists to directors. Our team is a tight‑knit group that values open sparring and helping each other in solving complex client cases. While we have a strong local bond, you will also be part of a larger international community. Currently, we have 40+ Paid Search experts spread across 6 European markets, collaborating on award‑winning work and swapping insights with some of the best minds in the industry.

Located in our vibrant Kanavaranta waterfront office, you will join a diverse local team of 20 specialists across SEO, Paid Social, Programmatic, Cloud & AI, Measurement and Digital Growth. We are a group that genuinely enjoys learning from one another, breaking down the silos to deliver best results.

You combine expertise with a drive to keep growing

A key aspect of your role will be to identify growth opportunities, drive performance in a fast‑paced environment and think innovatively. Therefore, we envision you as someone who is both ambitious and curious. You share our passion for digital marketing and have an interest and understanding of data and tech.

You Can Probably Recognise The Following About Yourself

• Paid Search background: You have 2-3 years of Paid Search experience from an agency or in-house setting.
• Platform proficiency: You have experience with Excel/Sheets, and experience navigating platforms such as Google Ads, Microsoft Ads and feed optimisation platforms (Data Feed Watch or Channable).
• Client communication: You are a skilled communicator who thrives on engaging with clients both in person and digitally.
• Collaborative mindset: You are a team player who understands the importance of collaboration and knowledge sharing.
• Attention to detail: Focus on details to ensure your deliverables are precise and well‑executed.
• Data‑first approach: You have a data‑first mindset and find energy in experimenting and analyzing performance.
• Language skills: You are fluent in Finnish and English.

What It's Like Working At S360

At s360, you will be part of a Marketing and AI consultancy, working alongside more than 330 skilled colleagues across 10 offices in 8 countries. While our shared mission is to help brands and retailers grow, we are equally committed to fostering a strong culture, defined by collaboration, drive, and continuous development. We believe that our culture and ways of working are key to delivering long‑term, meaningful results.

As a part of our team, you can look forward to:

• Skilled colleagues: Collaborate with some of the brightest minds in the industry and be part of an ambitious team with deep expertise across all key digital disciplines.
• Top‑tier clients: Work with some of the biggest brands in the world on solving their most complex and interesting commercial problems.
• Growth journey: Join one of the fastest‑growing marketing and AI consultancies in Europe with the ambition of becoming the best in the world.
• International environment: With 10 offices across 8 countries, you will have the opportunity to collaborate with people from diverse cultures around the world.
• Career acceleration: Get individual career plans to influence your own professional path and contribute to shaping the company’s future.
• Continuous development: A learning culture where people strive to become 1% better every day, supported by advanced training and knowledge sharing.

s360 is a marketing and AI consultancy. We help brands and retailers achieve measurable results with AI, proprietary technology, and over a decade of industry experience.

We're certified partners of Anthropic, Google, Meta, and Smartly, among others. As an end‑to‑end partner, we work with clients on strategy, execution, and forward deployment across brand, media, creative, and AI. Our specialists and engineers work from offices across Europe, close to the clients we serve.