Senior Product Manager, Live-Ops - Angry Birds Dream Blast

Rovio; Helsinki; Hybrid; EUR 90,000 - 120,000; Full time

Job summary

Rovio in Espoo seeks a Senior Product Manager to lead the Angry Birds Dream Blast live-ops efforts, drive events and economy tuning, and coordinate with data analysts, designers and producers to sustain growth and strong player engagement.

The role combines strategic roadmap ownership with hands-on experimentation, analytics, and cross-functional collaboration to optimize monetization and retention across millions of players.

Qualifications

• 5+ years as PM on live F2P games, with live-ops focus.
• Strong understanding of F2P economies, core level difficulty and game systems.
• Experience with data analysis, SQL, experiments and A/B testing.

Responsibilities

• Dive deep into player behavior and optimize live events, economy and progression.
• Craft hypotheses, run A/B tests, and translate insights into improvements.
• Analyze data to improve monetization, retention and live performance.
• Translate strategy into priorities and coordinate cross-functional teams with high-quality execution.
• Plan and execute live events and feature updates to drive business outcomes.
• Monitor live-ops performance and evaluate impact of changes on gameplay.

Skills

Live ops management

Game systems tuning

SQL

A/B testing

Roadmap ownership

Cross-functional collaboration

Data analysis

Job description

Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer?

We're looking for a driven Senior Product Manager to join our amazing Angry Birds Dream Blast team. This is a high-impact role where you'll help drive the long-term growth and player experience of the game by managing and continuously optimizing the live game experience.

This includes improving the live events & offers, economy, progression, balance, rewards, and difficulty tuning for millions of fans worldwide. Working side-by-side with data analysts, designers and producers, you’ll drive data-informed decisions and live experimentation to keep the game engaging and thriving. Based in Espoo, you will join a supportive team united by a shared mission: We craft joy.

You will have impact and fun at work by:

• You’ll dive deep into player behavior and live-ops performance, and optimize our live events & offers, difficulty curves, progression systems, and game economy.
• Craft hypotheses, execute and own A/B tests, and translate data-driven insights into impactful player experience enhancements.
• Analyze player data to discover fresh opportunities to improve the everyday gameplay experience, monetization, retention, and overall live performance.
• Translate product strategy into clear priorities, success metrics, and drive cross-functional alignment with a constant focus on high-quality execution.
• Plan and execute live events and feature updates to keep our players engaged while delivering strong business outcomes.
• Partner closely with economy designers and data analysts to build structured frameworks for game systems tuning and scenario planning.
• Monitor live-ops performance and evaluate the impact of economy changes, feature releases, system updates, and difficulty changes on overall gameplay and player experience.
• Support game configuration management by preparing, validating, and deploying changes
• Benchmark market trends and emerging practices to bring creative, promising opportunities to the team.

Experience and skills we are looking for:

• You have 5+ years of experience as a PM on live F2P games, with a focus on live-ops and game systems.
• You bring a track record of driving game impact through live-ops management and game system tuning.
• You have a deep understanding of F2P economies, core level difficulty, and game systems.
• You're comfortable analyzing, and querying data independently using analytics tools and SQL.
• You're experienced in A/B testing, hypothesis formulation, and statistical concepts.
• You excel at clear communication and effortlessly collaborate with cross-functional teams, including designers, data analysts, and engineers.
• You are comfortable taking ownership of turning strategy into clear roadmap items and executing them smoothly.

You’ll work in a hybrid setup with two to three days at the office per week.

We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.

At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility.