Senior Merchandising Manager, IITTALA

fiskars; Espoo; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Fiskars Group, with the Iittala brand, is seeking a Senior Merchandising Manager to lead global product and assortment strategy. You will guide a dedicated merchandising team and translate consumer insights into compelling assortments that support growth and brand elevation across Europe, North America, and APAC.

You will partner with Design, Marketing, and NPD to ensure cohesive product stories and strong market execution, while fostering a high-performing, collaborative team culture that

Qualifications

• Experienced merchandising professional with strategic thinking and commercial judgment.
• Strong analytical skills and ability to translate insights into actions.
• Proven people leadership with empathy and clarity.

Responsibilities

• Lead and develop the Iittala merchandising team to achieve strategic goals.
• Define global product and merchandising strategy for Iittala across markets.
• Translate insights into focused assortments and business cases.
• Collaborate with Design, Marketing, NPD, and market teams to shape roadmaps.

Job description

SENIOR MERCHANDISING MANAGER IITTALA

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

OUR COMPANY

Vita Brands is part of Fiskars Group and owns curated portfolio of design-led brands united by craftsmanship, material mastery, and enduring desirability.

Our portfolio spans three distinct Brand Houses with a total of 12 brands:

House of Danish Design - Georg Jensen and Royal Copenhagen

House of Nordic Design - Iittala, Moomin Arabia, Arabia, Rörstrand and Hackman

House of British & Irish Design - Waterford, Wedgwood, Royal Doulton, Royal Albert and Rogaška

Together, these brands represent more than 300 years of design heritage while creating the icons of tomorrow. Across categories including porcelain, crystal, glass, silver, stainless steel and fine jewellery, we craft products designed to be collected, gifted, treasured and passed on for generations.

OUR ROLE

As Senior Merchandising Manager for IITTALA, you'll play a leading role in shaping the global product and merchandising strategy for one of Finland's most iconic heritage brands. Leading and supporting a dedicated team of merchandising professionals, you will foster a collaborative, supportive, and high-performing environment where your team members feel inspired to grow and succeed. Together with your team, you'll translate consumer insights, market trends, and commercial data into compelling assortments that support sustainable growth, brand elevation, and commercial excellence. This role combines strategic thinking with strong analytical and commercial skills, requiring close collaboration with Design, Marketing, E-commerce, NPD, and market teams across Europe, North America, and APAC.

Here, you'll have a unique opportunity to make a truly global impact as part of our highly creative, ambitious, and collaborative team. We are deeply passionate about design, craftsmanship, and bringing inspiring stories to life, and we believe in empowering our people to thrive. In this environment, you will have the autonomy to take ownership and turn your strategic vision into reality as we work together to craft the design icons of tomorrow.

This role can be based in either Copenhagen, Denmark or Espoo, Finland.

WHAT YOU'LL DO

In this role, you'll turn IITTALA's global product and merchandising strategy into focused and commercially effective plans, supported by strong execution across markets. You'll work across the product lifecycle, from long-term portfolio and assortment planning to pricing, launch, performance optimization, and end-of-life management, using data and insights to guide decisions and drive performance.

Your responsibilities will include:

• Lead, mentor, and develop the Iittala merchandising team, empowering them to deliver on strategic goals and grow professionally.
• Lead the development and execution of the global product and merchandising strategy for IITTALA, in alignment with the Merchandising Director.
• Define category vision, portfolio architecture, SKU optimization, and product lifecycle strategies.
• Lead core & seasonal assortment planning, ensuring collections reflect IITTALA's DNA, brand ambition, consumer insights, and commercial opportunities.
• Identify category growth opportunities and translate consumer, market, and commercial insights into clear assortment recommendations and business cases.
• Translate merchandising strategy and portfolio opportunities into clear product development priorities, partnering with Design, NPD, and Marketing to shape the product roadmap.
• Define and manage category and collection targets, including revenue, margin, productivity, and SKU efficiency.
• Use forecasting, analytics, and performance data to drive merchandising decisions, pricing strategies, and corrective actions.
• Drive commercial launch readiness, providing clear global assortment direction to markets while balancing local needs and protecting brand coherence.
• Collaborate with Creative and Brand Marketing to ensure product stories are cohesive, compelling, and elevated across channels.

WHO YOU ARE

We're looking for an experienced merchandising professional who combines strategic thinking, strong commercial judgement, and a passion for product. You'll likely enjoy working with data, shaping assortments, and turning consumer and market insights into clear plans and actions. Most importantly, you're someone who can connect long-term strategy with day-to-day execution, make clear choices and trade-offs, and identify opportunities for growth. As a people manager, you are passionate about coaching others, building collaborative team dynamics, and leading with empathy and clarity. You are comfortable navigating complexity, can influence senior stakeholders, and build strong relationships across teams and markets. You bring energy, focus, and a strong sense of ownership to a fast-paced and evolving