Senior Merchandising Manager, IITTALA

Fiskars Group; Espoo; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive Compensation

Health and Wellness

Work-Life Balance

Professional Development

Inclusive and Diverse Environment

Recognition and Rewards

Employee Discounts

Job summary

Fiskars Group is seeking a Senior Merchandising Manager for Iittala to shape the global product and merchandising strategy. You will lead a dedicated team, translate consumer insights into compelling assortments, and collaborate with Design, Marketing, E-commerce, NPD, and market teams across Europe, North America, and APAC.

This role offers a platform to impact a heritage brand on a global scale. You’ll work from Espoo or Copenhagen, driving strategic vision while ensuring brand coherence and

Qualifications

• Relevant university degree in Business, Marketing, or related field.
• 7+ years merchandising experience.
• Proven leadership and coaching experience.
• Strong portfolio thinking, analytical, commercial acumen and financial literacy.

Responsibilities

• Lead, mentor, and develop the Iittala merchandising team.
• Define global product and merchandising strategy for Iittala.
• Collaborate with Design, Marketing, NPD and Market teams across Europe, North America and APAC.
• Translate strategy into clear product development priorities with Design and Marketing.
• Drive category targets, revenue, margin, and SKU efficiency.
• Use forecasting and analytics to guide pricing and lifecycle decisions.

Skills

7+ years merchandising

Team leadership

Data-driven decisions

Analytical skills

Portfolio thinking

Financial literacy

Communication skills

Fluent English

Education

University degree in Business/Marketing

Job description

SENIOR MERCHANDISING MANAGER IITTALA

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

OUR COMPANY Vita Brands is part of Fiskars Group and owns curated portfolio of design-led brands united by craftsmanship, material mastery, and enduring desirability. Our portfolio spans three distinct Brand Houses with a total of 12 brands: House of Danish Design – Georg Jensen and Royal CopenhagenHouse of Nordic Design – Iittala, Moomin Arabia, Arabia, Rörstrand and HackmanHouse of British & Irish Design – Waterford, Wedgwood, Royal Doulton, Royal Albertand RogaškaTogether, these brands represent more than 300 years of design heritage while creating the icons of tomorrow. Across categories including porcelain, crystal, glass, silver, stainless steel and fine jewellery, we craft products designed to be collected, gifted, treasured and passed on for generations.

OUR ROLE

As Senior Merchandising Manager for IITTALA, you'll play a leading role in shaping the global product and merchandising strategy for one of Finland’s most iconic heritage brands. Leading and supporting a dedicated team of merchandising professionals, you will foster a collaborative, supportive, and high-performing environment where your team members feel inspired to grow and succeed. Together with your team, you'll translate consumer insights, market trends, and commercial data into compelling assortments that support sustainable growth, brand elevation, and commercial excellence. This role combines strategic thinking with strong analytical and commercial skills, requiring close collaboration with Design, Marketing, E-commerce, NPD, and market teams across Europe, North America, and APAC. Here, you’ll have a unique opportunity to make a truly global impact as part of our highly creative, ambitious, and collaborative team. We are deeply passionate about design, craftsmanship, and bringing inspiring stories to life, and we believe in empowering our people to thrive. In this environment, you will have the autonomy to take ownership and turn your strategic vision into reality as we work together to craft the design icons of tomorrow.

This role can be based in either Copenhagen, Denmark or Espoo, Finland.

WHAT YOU’LL DO

In this role, you’ll turn IITTALA’s global product and merchandising strategy into focused and commercially effective plans, supported by strong execution across markets.

• Lead, mentor, and develop the Iittala merchandising team, empowering them to deliver on strategic goals and grow professionally.
• Lead the development and execution of the global product and merchandising strategy for IITTALA, in alignment with the Merchandising Director.
• Define category vision, portfolio architecture, SKU optimization, and product lifecycle strategies.
• Lead core & seasonal assortment planning, ensuring collections reflect IITTALA’s DNA, brand ambition, consumer insights, and commercial opportunities.
• Identify category growth opportunities and translate consumer, market, and commercial insights into clear assortment recommendations and business cases.
• Translate merchandising strategy and portfolio opportunities into clear product development priorities, partnering with Design, NPD, and Marketing to shape the product roadmap.
• Define and manage category and collection targets, including revenue, margin, productivity, and SKU efficiency.
• Use forecasting, analytics, and performance data to drive merchandising decisions, pricing strategies, and corrective actions.
• Drive commercial launch readiness, providing clear global assortment direction to markets while balancing local needs and protecting brand coherence.
• Collaborate with Creative and Brand Marketing to ensure product stories are cohesive, compelling, and elevated across channels.

WHO YOU ARE

We're looking for an experienced merchandising professional who combines strategic thinking, strong commercial judgement, and a passion for product. You'll likely enjoy working with data, shaping assortments, and turning consumer and market insights into clear plans and actions. Most importantly, you're someone who can connect long-term strategy with day-to-day execution, make clear choices and trade-offs, and identify opportunities for growth. As a people manager, you are passionate about coaching others, building collaborative team dynamics, and leading with empathy and clarity. You are comfortable navigating complexity, can influence senior stakeholders, and build strong relationships across teams and markets. You bring energy, focus, and a strong sense of ownership to a fast-paced and evolving environment.

• A relevant university degree in Business, Marketing, or a related field
• 7+ years of experience in merchandising, category management, or product strategy, ideally within premium or luxury consumer goods
• Proven experience in leading, coaching, and developing team members
• Strong portfolio thinking, analytical skills, commercial acumen, and financial literacy (including budgeting and P&L sensitivity)
• Experience using data & insights to guide global assortment planning, pricing, and lifecycle decisions
• Excellent communication, presentation, and storytelling skills, with the ability to influence and collaborate effectively across functions and markets
• Experience working with design-led or heritage brands is an advantage
• A strategic, proactive mindset with the ability to manage multiple priorities in a fast-paced, changing environment
• Fluency in English

Last day of application: 2026-10-15

BENEFITS

• Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
• Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well‑being focused programs and coverage, adapted to the requirements of each region.
• Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.
• Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.
• Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
• Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.
• Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

ABOUT FISKARS GROUP

Pioneering design to make the everyday extraordinary Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2025, Fiskars Group’s global net sales were EUR 1.1 billion, and we had approximately 6,600 employees. We have two Business Areas (BA), Vita and Fiskars. BA Vita offers products in the high‑end homeware segment as well as fine branded jewelry. Its desirable brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2025, BA Vita’s reported net sales were EUR 613 million, and it had approximately 5,000 employees. BA Fiskars offers functional innovations in the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2025, BA Fiskars’ net sales were EUR 522 million, and it had approximately 1,300 employees.