Performance Marketing Manager

Master English Ltd; Tampere; Hybrid; EUR 45,000 - 56,000; Full time

Benefits offered by this job

Spacious Tampere office

Hybrid work schedule

Job summary

Master English Ltd in Tampere, Finland, is seeking a Performance Marketing Manager to grow our AI-powered English-learning app on a global scale. The role demands hands-on management of user acquisition across Meta, Google and other channels, with weekly in-house creative output and collaboration with senior marketers.

We offer a permanent, full-time position with a hybrid work model and a flexible schedule.

Qualifications

• 2+ years of hands-on experience managing and optimizing conversion or ROAS-based Meta and Google Ads campaigns.
• Practical understanding of Meta and Google ads with potential experience on other platforms (TikTok, LinkedIn, X).
• Passion for optimization to drive performance targets.
• Eye for ad creatives that drive ROAS and sales.
• Self-starter with teamwork and ability to follow instructions.

Responsibilities

• Setting up, monitoring, and optimizing user acquisition campaigns in Meta, Google, and other channels.
• Updating and rotating creative assets according to results to improve ROAS and growth.
• Collaborating with in-house creative team and Senior Performance Marketing Manager to ensure content performance.
• Staying updated on industry trends and digital marketing products to learn and innovate.
• Coordinating with organic social media posting.

Job description

Are you a growth-minded performance marketing specialist who would like to join our highly skilled scale-up team to revolutionize digital English learning with AI and to grow fast on a global scale? If so, this position might be for you.

Our advertising spend is currently about 400k$ per month, and we are looking to increase it further during the coming months as we are looking to start the next phase in our international growth. That’s why we are now looking for a Performance Marketing Manager to join our data-oriented marketing team in Tampere, Finland.

This is a permanent role in which we expect you to learn and take on responsibilities quickly. You will have selected hands-on focus areas for our user acquisition in Meta, Google, and possibly in other channels as well. You will work in our marketing team, which produces creatives in-house every week, and you will report to a Senior Performance Marketing Manager. We expect you to quickly understand what has been working for us so far and, while maintaining that, start contributing your own ideas and insights as well.

Our spacious office is located at Sumeliuksenkatu in Tampere. We value teamwork and close collaboration, which is why we currently work together at the office on Mondays, Wednesdays and Thursdays, while other days offer flexibility for remote work. The work is done during regular working hours with a sliding start time (7-9) and end time (15-17). The salary range for this position is 4000-5000 €/month.

Key responsibilities:

• Setting up, monitoring, and optimizing user acquisition campaigns hands-on in Meta, Google, and possibly in other channels. Especially updating and rotating creative assets in the campaigns according to results.
• Constantly optimizing our user acquisition towards ROAS and growth, according to company strategy.
• Evaluating key performance metrics, executing tests (creatives, channels, media products), and optimizing accordingly to achieve targets.
• Working closely together with our in-house creative team and Senior Performance Marketing Manager to ensure optimal content and creative assets performance.
• Staying on top of the most up-to-date industry trends, the competitive digital landscape, user needs, and the latest digital marketing products to continuously learn and innovate.
• A coordinating role with our organic social media posting.

What do we expect from you?

• 2+ years of hands-on experience managing and optimizing conversion or ROAS-based Meta and Google Ads campaigns. You can share learnings on what has worked and what has not.
• You have a practical understanding of Meta and Google ads, especially regarding conversion-based campaigns. Additional platforms are a big plus (e.g., TikTok, LinkedIn, X, ad networks).
• You have a passion for optimization to drive performance targets.
• You have an eye for ad creatives that drive ROAS and sales.
• You have an proactive attitude and you enjoy problem-solving and constant change.You are a self-starter who can work independently to achieve agreed-upon goals, but you also know how to work effectively as a team member and how to follow instructions.
• A relevant degree in business or other relevant field (e.g., statistics, economics, computer science), or equivalent practical experience.
• Good communication skills in English for cooperating with both technical and creative colleagues.

An outstanding applicant would also have some of the following:

• Copywriting experience
• Fluent skills in Spanish, Italian, German or Portuguese.
• Experience in organic audience building in social media.
• Experience with Google Analytics or another relevant analytics platform.
• Experience with ASO and/or SEO.

What we offer you:

By joining Master English, you will become part of a cutting-edge team dedicated to revolutionizing how English is learned with AI. We offer a dynamic and forward-thinking work environment where you’ll have the opportunity to:

• Help drive growth for our AI-based English learning app on an international scale.
• Contribute to a project that makes learning English accessible and engaging for millions of learners.
• Collaborate with an international, multidisciplinary team that shares your enthusiasm for digital marketing, mobile apps, and AI technologies.

Work starts: As soon as a suitable person is found

Working time: Full-time position, permanent contract