Senior Marketing Manager

Trust in SODA; Helsinki; On-site; EUR 70,000 - 110,000; Full time

Job summary

Trust in SODA is seeking a Senior Marketing Manager – Finland (CRM & Content) to drive user engagement and grow paying subscribers. This hands‑on role sits across CRM lifecycle marketing and content operations, coordinating across email, mobile, onsite and social channels.

You will own the customer journey, build automations, manage campaigns end‑to‑end and lead content production with agencies and creators. Finnish copywriting and English fluency are essential.

Qualifications

• 5+ years of B2C marketing with hands-on CRM ownership.
• Experience building automations within a modern CRM/marketing platform.
• Proven track record using CRM to grow subscribers or revenue.
• Experience managing external agencies and multi‑stage content workflows.
• Experience managing content creators/influencers with performance tracking.
• Excellent Finnish copywriting and QA of customer content.
• Social media/community management for a consumer brand.
• Structured, self‑sufficient and able to manage multiple workstreams.
• Native Finnish and fluent English.

Responsibilities

• Build, launch and optimise CRM automations and campaigns across email, mobile and onsite messaging.
• Own the customer journey from single ticket to subscription, onboarding and renewal.
• Manage weekly campaigns end‑to‑end from copy to QA and send.
• Own segmentation, targeting and campaign optimisation.
• Measure performance on subscriber growth, conversions and retention.
• Lead end‑to‑end content pipeline with agencies through production to channel‑ready assets.
• Coordinate assets across paid, CRM, social and brand channels.
• Source and manage content creators/influencers and track performance.
• Own social content calendar and day‑to‑day community management; support brand campaigns.

Skills

B2C marketing

CRM ownership

CRM automations

Campaign management

Agency management

Content creators

Influencer partnerships

Finnish copywriting

Social media management

Multi‑workstream coordination

English proficiency

Job description

We’re looking for a Senior Marketing Manager – Finland (CRM & Content) to drive user engagement and, most importantly, grow the share of paying subscribers.

This is a highly hands‑on role sitting across two equally important areas: CRM & lifecycle marketing and content operations.

On the CRM side, you’ll own the customer journey from single‑ticket purchase to subscription, as well as onboarding, engagement and retention. You’ll build and optimise campaigns and automations across email, mobile and onsite channels, with success measured by subscriber growth, conversion and retention – not just opens and clicks.

On the content side, you’ll be the operational hub connecting agencies, creators, influencers and internal teams. You’ll ensure content moves efficiently from production through adaptation to campaign‑ready assets across paid, CRM, social and brand channels.

This is not a purely strategic marketing role. We’re looking for someone who enjoys getting into the tools, building campaigns, managing content, speaking to customers and making things happen.

CRM & Lifecycle Marketing

• Build, launch and optimise CRM automations and manual campaigns across email, mobile and onsite messaging.
• Own the single‑ticket‑to‑subscriber conversion journey, alongside onboarding and renewal.
• Manage weekly and recurring campaigns end‑to‑end – from copy and design through build, QA and send.
• Own segmentation, targeting and campaign optimisation.
• Measure performance against subscriber conversion, active subscribers and churn.

Content & Agency Management

• Own the end‑to‑end content pipeline from production agencies through adaptation to channel‑ready assets.
• Brief, manage and QA external agencies, ensuring quality, consistency and deadlines.
• Coordinate assets across paid, CRM, social and brand channels.
• Manage timelines, versions and channel‑specific requirements.

Creators, Influencers & Social

• Source, brief, contract and manage content creators and influencers.
• Manage usage rights and ensure creator content can be used across the wider advertising pipeline.
• Track performance and use learnings to improve future partnerships.
• Own the social content calendar and day‑to‑day community management.
• Monitor and respond to comments and direct messages while actively growing the community. Support the VP with brand campaigns, partnerships, OOH and other above‑the‑line activity.

You’ll ideally bring:

• 5+ years of B2C marketing experience, with hands‑on CRM/lifecycle ownership.
• Experience building automations and campaigns yourself within a modern CRM/marketing automation platform.
• A proven track record of using CRM to increase paying customers, subscribers or revenue.
• Experience managing external agencies and multi‑stage content production workflows.
• Experience managing content creators and/or influencer partnerships, including contracting and performance tracking.
• Excellent Finnish copywriting skills and confidence creating and QA’ing customer‑facing content.
• Experience with social media and community management for a consumer brand.
• A structured, self‑sufficient approach and the ability to manage several workstreams simultaneously.
• Native Finnish and fluent English.

Nice to Have

• Subscription or membership product experience.
• Experience in a startup or new‑market launch environment.
• Basic design skills in tools such as Figma or Canva.