CRM & Agentic AI Journey Specialist

Sambla Group; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Job summary

Sambla Group is seeking a CRM & Agentic AI Journey Specialist to own and optimize CRM activities across Rahalaitos, Omalaina, and Rahoitu. You will design data-driven customer journeys, leverage AI features, run lifecycle campaigns, and collaborate with Marketing, Product, Analytics, and country teams to drive growth.

Fluent Finnish and English are required. The role emphasizes multi-market strategy, AI-powered personalization and cross-functional collaboration in a fintech environment.

Qualifications

• 3+ years of CRM experience in fintech or multi-brand environments.
• Ability to plan and run CRM campaigns with measurable business impact.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Develop and execute CRM strategy across Rahalaitos, Omalaina and Rahoitu.
• Define audience segments using behavioral and lifecycle data.
• Use A/B testing and AI features to optimize campaigns.
• Collaborate with Product, Analytics and local teams to tailor CRM content.

Skills

CRM experience

AI in CRM

Data analysis

Finnish & English

Tools

Braze

Bloomreach

Job description

Sambla Group is a fintech company with a clear goal – to be your trusted financial partner. In Finland, we operate through three brands: Rahalaitos, Omalaina, and Rahoitu. We’ve grown into one of the fastest-growing fintech companies - bridging the gap between borrowers and lenders - thanks to the 500+ amazing people who work here.

Our success comes from a shared commitment to deliver the best customer journey and empower people to improve their personal finances.

As our newly created CRM & Agentic AI Journey Specialist, you will help drive our journey toward AI-powered hyper-personalization across CRM customer journeys. You will own and optimize CRM activities across the full customer lifecycle for our three Finnish brands Rahalaitos, Omalaina and Rahoitu. You will be using data and AI to deliver relevant, timely, and impactful communication that supports both customer value and commercial growth.

You work analytically and independently, but you’re also a natural collaborator – partnering with other Marketing teams, Product, Analytics, and our local marketing teams to turn insights into sharp CRM strategies, journeys, and experiments.

What you will do

Develop and execute our CRM strategy

• Full market ownership, including budget, profit and revenue for one of our markets.
• Develop and execute CRM strategies focused on personalized, data-driven customer journeys across markets, where you will be responsible for taking us to the next level in hyper-personalized user journeys using Agentic AI.
• Plan, build, and optimize lifecycle campaigns such as onboarding, activation, cross-sell, churn prevention, and win-back.
• Translate business goals into clear CRM objectives, segments, journeys, and experiments.
• Create and develop high-quality CRM content and concepts that are relevant to the customer and contribute to measurable business impact.

Build smart, AI-powered customer journeys

• Define and manage audience segments using behavioral, transactional, and lifecycle data.
• Use A/B testing and structured experimentation to continuously improve performance and learnings over time.
• Explore and implement AI-powered capabilities (for example content generation, predictive models, product recommendations, send-time optimization) to make our communication AI driven and more relevant for the end-user.
• Partner with data/analytics teams to track, analyze, and report on CRM performance and customer behavior.
• Use dashboards and reporting to identify opportunities, risks, and next steps along the customer lifecycle.
• Bring structure and clarity to complex topics so that stakeholders understand what’s happening and why – and what we should do next.

Collaborate across teams – Drive & Jive

• You will work across the organisation and cooperate closely with senior stakeholders, including country marketing management.
• Work closely with Product, Marketing, Sales and our local country teams to align priorities and maximise impact.
• Operate effectively in a multi-market environment, balancing shared CRM strategies and ways of working with the specific needs, customer behaviours, and commercial priorities of each local market.
• Partner with local market teams to create, adapt, and manage CRM content that is relevant and effective for each market.
• Communicate openly, listen with intent, and help create a shared rhythm where everyone is informed as things evolve.
• Contribute to a feedback-oriented, learning culture where we lift each other up and celebrate progress.

Who you are

• At least 3 years CRM experience, preferably from a multibrand and/or Fintech industry.
• Proven ability to independently plan, run and optimise CRM campaigns with clear commercial and customer impact.
• A strong eye for high-quality CRM content, with the ability to develop content ideas and concepts that engage customers and drive business impact.
• Excellent communication skills and the ability to collaborate with and manage cross-functional teams and senior stakeholders. Fluency in Finnish and English is required.
• Comfortable working in a multi-market team and environment, with the ability to tailor CRM content and customer communications to local market needs while maintaining a consistent overall CRM strategy.
• Hands-on experience with a modern CRM or marketing automation platform, ideally with AI-driven features.
• Strong analytical skills and confidence working with data, dashboards and A/B-tests.
• Demonstrated interest and comfort in using AI tools to improve workflows and performance.
• Growth mindset: curious, proactive and eager to test, learn and iterate.
• Advantage if you have worked with Bloomreach or Braze in your prior roles.

What we offer

Business in mind & people at heart

You’ll join a company that aims to be an attractive and innovative employer with committed and motivated employees who work in a genuine, energy-filled and result-oriented environment.

We might be a little different from most companies. Instead of defining personal values, we’ve built a shared way of working - a rhythm that guides how we collaborate, support our customers, and move forward together. We call it Drive & Jive - a shared rhythm that creates momentum through direction, collaboration, and human connection.