Digital Marketing Specialist

GameBook Ltd; Espoo; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Health care

Sports & culture benefits

Job summary

Golf GameBook in Espoo is seeking a Digital Marketing Specialist to own paid media, including Google Ads and Meta, to grow our user base and premium subscriptions. You will plan, execute and optimize campaigns, work with data analysts and partners, and report to the Head of Marketing.

The role emphasizes collaboration across marketing teams, external agencies, and creators, with a hybrid work model as we relocate to a new Helsinki-area office in 2027, and a focus on ROAS, CPA, and growth

Qualifications

• 3+ years in B2C digital marketing.
• Experience managing Google, YouTube and Meta campaigns.
• Strong analytics and reporting skills.
• Performance-driven with proven CPA/ROAS improvements.
• Excellent collaboration with internal teams and partners.
• Fluent English; Finnish/Swedish a plus.

Responsibilities

• Plan, execute and optimize paid media campaigns across Google Ads, Meta and other channels.
• Own budget, bidding, testing to improve ROAS and CPA.
• Translate brand partnerships into intent and conversions.
• Collaborate with analytics, content, creative and communications teams.
• Manage external agencies and partners.
• Monitor performance and provide actionable insights.
• Stay updated on platform changes and best practices.

Skills

Paid media management

Analytics

Collaboration

English fluency

Tools

AppsFlyer

Adjust

Mixpanel

Job description

Golf GameBook, a tech company headquartered in Espoo, Finland, is dedicated to enhancing the joy of golf through our world-class mobile application. With a thriving community of over 2 million registered users and over 70 million rounds of golf recorded to date, Golf GameBook is the leading social scoring app for golf - like a clubhouse in your pocket!

We are now looking for a Digital Marketing Specialist to join our marketing team at Golf GameBook. In this role, you will own our paid media channels - Google, Meta and beyond - planning, executing and optimizing campaigns that grow our user base and drive premium subscriptions. You will work closely with both internal marketing colleagues, internal data analysts and external partners, including the biggest golf content creators, turning the brand awareness they generate into intent, app registrations and subscriptions. This is a key role in our marketing team's growth engine, reporting to the Head of Marketing.

Main responsibilities:

• Plan, execute and optimize paid media campaigns across Google Ads, Meta and other relevant channels to drive app installs, registrations and premium subscriptions.
• Own budget allocation, bidding strategy and creative testing across paid channels, continuously improving ROAS, CPA and other key performance metrics.
• Turn the brand awareness generated through our golf content creator partnerships into measurable performance - intent, registrations and subscription conversions.
• Collaborate closely with the wider marketing team (data analytics, content, creative, communications) to align paid media with organic and creator-driven campaigns for cohesive, full-funnel execution.
• Engage with external marketing and media agencies and partners - briefing, reviewing and optimizing their work.
• Monitor and report on campaign performance, translating data into actionable insights and recommendations for the team and leadership.
• Stay on top of platform updates, industry trends and best practices across Google, Meta and other paid media platforms.

What we are looking for:

Key requirements:

• 3+ years of hands-on experience in digital marketing within a B2C environment, either in-house or at an agency.
• Proven experience managing paid media campaigns on Google, YouTube and Meta, from planning through execution and optimization.
• Strong analytical skills - comfortable working with campaign data, conversion tracking and reporting tools to drive decisions.
• A performance-driven mindset with a track record of improving campaign efficiency (CPA, ROAS, LTV and similar metrics).
• Excellent collaboration skills - able to work closely with internal marketing team members and external partners and agencies.
• Fluent English (written and spoken); Finnish and Swedish is a plus.

Additional preferred skills:

• Experience with other paid channels.
• Experience working with influencer or creator partnerships.
• Familiarity with mobile app marketing, app store optimization (ASO), or subscription and growth marketing.
• Experience with marketing analytics, attribution or BI tools (e.g., AppsFlyer, Adjust, Mixpanel).
• We'd love it if you're already a golfer or have a passion for sports.

What we offer you:

We offer you a unique opportunity in a technology company inside the sports and golf industry. A company with great products, a great team and an exciting plan for the years ahead. On top of that, we offer great benefits, including comprehensive health care and sports and culture benefit. We follow a hybrid model, primarily working from our Espoo office. We are relocating to a new office in Ruoholahti, Helsinki in January 2027.

This is a growth-critical role within the company, and your expertise will help shape the future of our paid media strategy and contribute to our continued success.

We will begin processing applications immediately and hire the right candidate as soon as we find the perfect fit. If you're excited about growth marketing, paid media performance, and turning creator-driven buzz into real business results, we look forward to getting to know you!