Sales Manager – Finland

ROCKWOOL Group; Helsinki; On-site; EUR 60,000 - 90,000; Full time

Job summary

ROCKWOOL Group is seeking a Sales Manager based in Finland to join the Nordic Sales team within ROCKWOOL Technical Insulation (RTI). You will drive sales activity across Finland, build strong customer relationships, and manage projects through the full sales cycle while traveling 60+ days per year.

Join a dynamic, B2B environment focused on energy efficiency and safety, collaborating with marketing, product management, and support functions to meet Nordic market needs.

Qualifications

• 5+ years of experience in technical B2B sales, preferably in construction, marine or process industries.
• Ability to translate technical product knowledge into customer value and commercial outcomes.
• Experienced CRM user and strong project sales experience.

Responsibilities

• Drive and develop sales activities in Finland, supporting projects, contracting and distribution business.
• Build strong long-term relationships with engineers, installers, contractors, and distributors.
• Identify and manage projects through the full sales cycle—from early specification to final delivery.
• Work with technical sales tools, margin calculations, and tailored customer solutions.
• Collaborate with RTI and ROCKWOOL Group stakeholders to align local needs.

Skills

Technical B2B sales

Project sales

Sales forecasting

CRM

Finnish

English

Relationship building

Travel readiness

Cross-functional collaboration

Job description

We are looking for a Sales Manager based in Finland to join our Nordic Sales team in ROCKWOOL Technical Insulation (RTI), serving customers in the marine, offshore, and process industries. The role involves regular travel across the Nordic region, with an expected travel activity of 60+ days per year.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team:

You will become part of the Nordic Sales team within ROCKWOOL Technical Insulation (RTI). The team currently consists of highly experienced and engaged Sales Managers, responsible for their national market in the Nordics. We collaborate closely with our central functions in marketing, product management, technical support, supply chain and customer service.

We’re a team that values mutual support, commercial excellence, and strong customer relationships. Our team culture is ambitious but down-to-earth, and we thrive in a dynamic, industrial B2B environment where we make a measurable difference to customer performance, energy efficiency and safety.

“We’re proud of the trust our customers place in us – and we support each other in delivering value far beyond insulation”. – Nordic Sales Manager Jacob Engberg

What you will be doing:

• Drive and develop sales activities in Finland, supporting projects, contracting and distribution business
• Build strong long-term relationships with engineers, installers, contractors, and distributors
• Identify and manage projects through the full sales cycle – from early specification to final delivery
• Work with technical sales tools, margin calculations, and tailored customer solutions
• Collaborate with internal stakeholders across RTI and ROCKWOOL Group to ensure alignment of local needs
• Participate actively in Nordic sales planning, forecasting, and go-to-market initiatives
• Represent ROCKWOOL at relevant customer events, site visits, and industry forums
• Travel extensively within Finland (60+ days/year) with occasional travel across EU

What you bring:

• Minimum 5 years of experience in technical B2B sales, preferably within construction, marine, or process industries
• Experience in project sales and distribution channels, with a strong commercial mindset
• The ability to translate technical product knowledge into customer value and commercial outcomes
• Self-driven and structured, with excellent relationship-building and follow-up skills
• Understanding of sales forecasting, contract negotiations, key account management and sales capabilities development to deliver short-/mid-/long-term P&L goals.
• Experienced CRM user
• Fluent in Finnish and in English (written and spoken)
• A strong team player who communicates with clarity, purpose, and respect
• Willingness and ability to travel extensively in the region

What we offer:

At ROCKWOOL Technical Insulation, you’ll be joining a global leader in technical insulation solutions with a strong commitment to sustainability and innovation. This position gives you a key role in shaping our Nordic presence – and your own career.

• A meaningful role with real impact and decision-making authority
• Supportive and collaborative team culture across the Nordics and Europe
• A respected brand that leads in fire safety, energy efficiency, and circular solutions
• Possibilities to grow into larger roles within the ROCKWOOL Group globally

Fun fact: RTI products are installed in everything from industrial plants and cruise ships to offshore platforms and district energy networks – helping reduce CO₂ emissions every day.

Who we are

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today’s biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world’s needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for the process industry, and marine & offshore.

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “ The ROCKWOOL Way ”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.