Sales Manager - Finland

rockwoolgroup; Helsinki; On-site; EUR 70,000 - 110,000; Full time

Job summary

ROCKWOOL Group in Finland is seeking a Sales Manager to join the Nordic Sales team in RTI, covering marine, offshore and process sectors, with 60+ travel days per year. You will build long-term relationships with engineers, contractors and distributors, drive projects through the full sales cycle, and collaborate with RTI and ROCKWOOL stakeholders to meet local needs.

Fluent Finnish and English, 5+ years in technical B2B sales, and the ability to translate product knowledge into customer value

Qualifications

• Minimum 5 years of technical B2B sales experience in construction, marine, or process industries.
• Experience in project sales and distribution channels with a strong commercial mindset.
• Ability to translate technical product knowledge into customer value and commercial outcomes.
• Self-driven, structured; excellent relationship-building and follow-up skills.
• Understanding of sales forecasting, contract negotiations, key account management and P&L goals.
• Experienced CRM user; fluent in Finnish and English (written and spoken).

Responsibilities

• Drive and develop sales activities in Finland, supporting projects, contracting and distribution business.
• Build long-term relationships with engineers, installers, contractors and distributors.
• Identify and manage projects through the full sales cycle from early specification to final delivery.
• Work with technical sales tools, margin calculations and tailored customer solutions.
• Collaborate with RTI and ROCKWOOL Group stakeholders to ensure alignment of local needs.
• Participate actively in Nordic sales planning, forecasting and go-to-market initiatives.
• Represent ROCKWOOL at customer events, site visits and industry forums.

Skills

Technical B2B sales

CRM user

Relationship building

Travel readiness

Tools

CRM software

Job description

We are looking for a Sales Manager based in Finland to join our Nordic Sales team in ROCKWOOL Technical Insulation (RTI), serving customers in the marine, offshore, and process industries. The role involves regular travel across the Nordic region, with an expected travel activity of 60+ days per year.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

Your future team:

You will become part of the Nordic Sales team within ROCKWOOL Technical Insulation (RTI). The team currently consists of highly experienced and engaged Sales Managers, responsible for their national market in the Nordics. We collaborate closely with our central functions in marketing, product management, technical support, supply chain and customer service.

We're a team that values mutual support, commercial excellence, and strong customer relationships. Our team culture is ambitious but down-to-earth, and we thrive in a dynamic, industrial B2B environment where we make a measurable difference to customer performance, energy efficiency and safety.

\"We're proud of the trust our customers place in us - and we support each other in delivering value far beyond insulation .\" - Nordic Sales Manager Jacob Engberg

What you will be doing:

• Drive and develop sales activities in Finland, supporting projects, contracting and distribution business
• Build strong long-term relationships with engineers, installers, contractors, and distributors
• Identify and manage projects through the full sales cycle - from early specification to final delivery
• Work with technical sales tools, margin calculations, and tailored customer solutions
• Collaborate with internal stakeholders across RTI and ROCKWOOL Group to ensure alignment of local needs
• Participate actively in Nordic sales planning, forecasting, and go-to-market initiatives
• Represent ROCKWOOL at relevant customer events, site visits, and industry forums
• Travel extensively within Finland (60+ days/year) with occasional travel across EU

What you bring:

• Minimum 5 years of experience in technical B2B sales, preferably within construction, marine, or process industries
• Experience in project sales and distribution channels, with a strong commercial mindset
• The ability to translate technical product knowledge into customer value and commercial outcomes
• Self-driven and structured, with excellent relationship-building and follow-up skills
• Understanding of sales forecasting, contract negotiations, key account management and sales capabilities development to deliver short-/mid-/long-term P&L goals.
• Experienced CRM user
• Fluent in Finnish and in English (written and spoken)
• A strong team player who communicates with clarity, purpose, and respect
• Willingness and ability to travel extensively in the region

What we offer:

At ROCKWOOL Technical Insulation, you'll be joining a global leader in technical insulation solutions with a strong commitment to sustainability and innovation. This position gives you a key role in shaping our Nordic presence - and your own career.

• A meaningful role with real impact and decision-making authority
• Supportive and collaborative team culture across the Nordics and Europe
• A respected brand that leads in fire safety, energy efficiency, and circular solutions
• Possibilities to grow into larger roles within the ROCKWOOL Group globally

Fun fact: RTI products are installed in everything from industrial plants and cruise ships to offshore platforms and district energy networks - helping reduce CO₂ emissions every day.

Who we are

At ROCKWOOL Group, we are committed to enriching the lives of everyone who experiences our products and services. We help our customers and communities tackle many of today's biggest sustainability and development challenges, from energy consumption and noise pollution to fire resilience, water scarcity, and flooding. Our product range reflects the diversity of the world's needs, while supporting our stakeholders in reducing their own carbon footprint.

Stone wool is a fully recyclable, versatile material that forms the basis of all our businesses. With ~11,800 dedicated colleagues in 37 countries and sales in more than 120, we are the world leader in stone wool products, from building insulation to acoustic ceilings, external cladding systems to horticultural solutions, engineered fibres for industrial use to insulation for th