Product Marketing Manager, Cyber Defense Services

NetNordic Finland; Espoo; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Full lunch benefit

Extensive health insurance

Extensive leisure-time accident保险

Phone benefit

€400 ePassi sports and culture

Job summary

NetNordic is seeking a Product Marketing Manager for Cyber Defense Services to shape the portfolio, define packaging and positioning, and drive how services go to market. You will collaborate with EVP, service owners, Sales and Marketing to craft compelling customer stories and enable the sales team to win more deals.

You will talk with customers, design launches and campaigns, and translate technical concepts into clear messaging.

Qualifications

• 5+ years in product marketing, B2B marketing, go-to-market or similar in tech/IT services.
• Experience defining, packaging and launching complex B2B services or products.
• Experience enabling sales with campaigns, content and close collaboration.
• Ability to translate technical information into customer language and tell a clear story.
• Excellent written and verbal English; Finnish is a plus.
• Experience working with multiple stakeholders in a fast-moving environment.
• A proactive, ownership-driven mindset.

Responsibilities

• Develop the Cyber Defence Services portfolio with EVP and service owners.
• Support pricing with market, competitor and customer insights.
• Prepare business cases and readiness for new/updated services.
• Prioritise portfolio development from customer needs and sales feedback.
• Ensure service descriptions reflect the portfolio in communications.
• Drive go-to-market activities with Sales and Marketing.
• Develop messaging to turn security services into a clear customer story.
• Plan launches and multi-channel campaigns with Marketing.
• Create pitch materials, case stories and battlecards for Sales.
• Integrate customer and sales feedback into service development.

Skills

Product marketing

B2B marketing

Go-to-market

Sales enablement

Stakeholder management

English communication

Proactive mindset

Tools

CRM platforms

Marketing automation

SharePoint

Job description

Cyber Defense Services, Product Marketing Manager (Go-to-Market)

Join NetNordic’s Cyber Defense Services team and drive how our cybersecurity services go to market!

We are looking for a commercially minded product professional who combines product management and product marketing. You will shape what our Cyber Defense Services portfolio looks like, including SOC, MDR, Incident Response and Vulnerability Management, and how it goes to market. Reporting to the Executive Vice President of Cyber Defense Services, you will work side by side with our cybersecurity experts, Sales and Marketing to make sure we build the right services, package them clearly and take them to customers in a way that wins business.

You will shape how we talk about our services, lead launches and campaigns, and equip Sales with the stories and materials that move deals forward. This is a rare chance to have a visible impact on growth in one of the fastest-growing areas of the IT industry.

Location: Espoo or Turku, Finland (hybrid work)
Type: Full-time, permanent employment

What we are looking for

• 5+ years of experience in product marketing, B2B marketing, go-to-market or a similar role in technology or IT services

• Experience defining, packaging and launching complex B2B services or products

• Experience supporting sales through enablement content, campaigns or close collaboration with a sales team

• Ability to turn technical information into clear, compelling customer language, and to challenge experts constructively when the story isn’t landing

• Excellent written and verbal communication in English (Finnish is a strong plus)

• Experience working across multiple stakeholders and teams

• A proactive, ownership-driven mindset and comfort working in a fast-moving environment

What you will be doing

Product and portfolio

• Develop the Cyber Defence Services portfolio together with the EVP and service owners: service definitions, packaging, tiers and positioning in the market

• Support pricing and commercial model decisions with market, competitor and customer insight

• Prepare and drive the business case and readiness for new and updated services, from idea to launch

• Prioritise portfolio development based on customer needs, market trends and sales feedback

• Work with service management colleagues so that service descriptions and documentation reflect the portfolio and what we communicate

Go-to-market

• Drive go-to-market activities together with Sales and Marketing, from early market signals to closed deals

• Develop messaging and positioning that turn complex security services into a clear, customer-centric story

• Plan and execute launches and multi-channel campaigns with Marketing

• Create pitch materials, case stories, battlecards and other tools that help Sales win more often

• Bring customer and sales feedback back into service development

It’s a plus if you have:

• Experience with managed IT or cybersecurity services
• Understanding of SOC, MDR, SIEM, Incident Response, Vulnerability Management, or similar Cyber Defense Services
• Experience with sales enablement, service portfolio management, or productization processes
• Familiarity with CRM and marketing automation platforms
• Familiarity with SharePoint, CRM platforms, and content management systems
• Experience working in a technical B2B environment
• Interest in using AI tools to support content creation, documentation, and more efficient ways of working

We offer

• An interesting role in a high-quality Cyber Defense Services organization
• A flexible hybrid work model
• A competitive salary and comprehensive benefits, including full lunch benefit, phone benefit, extensive health insurance, and extensive leisure-time accident insurance
• Comprehensive occupational health services through Terveystalo
• Annual sports and culture benefit of €400 (ePassi)
• Paid training and certification opportunities
• Modern equipment and tools of your choice
• A collaborative work environment with skilled colleagues across the Nordics
• A culture that values trust, autonomy, and professional growth

Who We Are

NetNordic is a Nordic system integrator and service provider specializing in business-critical infrastructure, from cybersecurity to secure cloud-based data centers and protected networks.

Technology is at the heart of what we do, and we are passionate about smart, efficient solutions. Our vision is to be our customers' Best Companion.

NetNordic employs over 800 experts across 17 offices in 4 countries. In Finland, we are a team of over 100 professionals located in Espoo and Turku.

Join us and help make Cyber Defense Services easier to understand, easier to sell, and easier to grow.

For more information about the role, please contact: Markus Alkio
[e-mail]

Please note that all candidates should be confident in their ability to pass Finnish Security and Intelligence Service (SUPO) background check procedures.