Performance Marketing Manager, Iittala, Moomin & Nordic Brands

Fiskars Group

Espoo

On-site

EUR 65,000 - 85,000

Full time

14 days+

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Benefits offered by this job

Health & wellness

Work-life balance

Professional development

Diversity & inclusion

Recognition programs

Employee discounts

Job summary

Fiskars Group is seeking a Performance Marketing Manager for a 12-month maternity cover to drive profitable eCommerce growth across brands in the Nordic markets. You will own mid- and lower-funnel traffic strategy, manage a global budget, and partner with an external media agency to translate brand ambitions into performance-driven campaigns.

You will lead cross-market traffic initiatives, optimize ROI, and collaborate with eCommerce and CRM teams to ensure alignment with commercial targets

Qualifications

Bachelor's or Master's degree in Marketing, Business, Communication, or related field.
5+ years of performance/digital marketing experience.
Proven track record driving paid media performance linked to eCommerce growth.

Responsibilities

Own global mid- and lower-funnel traffic strategy and budgeting across brands.
Translate brand targets into structured media briefs and manage external agencies.
Drive traffic growth across paid search, social, display, and feeds.
Lead test-and-learn programs with cross-functional teams to support CRO.
Establish governance, KPIs, and reporting for multi-market performance.
Turn data into actionable insights while protecting premium brand expression.

Skills

Performance marketing

Paid media

Digital analytics

Agency governance

Budget management

Education

Bachelor's or Master's degree in Marketing/Business/Communication

Tools

Google Ads

Meta Ads

Display advertising

Job description

At Fiskars Group we are unified and driven by our common purpose: pioneering design to make the everyday extraordinary. Join our team and seize the extraordinary opportunity to influence the everyday!

PERFORMANCE MARKETING MANAGER (12-month maternity cover, start date 01/10/26) II TTALA, MOOMIN ARABIA & NORDIC BRANDS A part of Fiskars Group

ABOUT US

At IITTALA, Moomin Arabia & Nordic Brands, we blend our rich design heritage with modern experimentation, crafting everyday objects that transform ordinary moments into something extraordinary. We celebrate generations of design, art, and culture, brought to life by designers, craftspeople, and rich storytelling.

OUR ROLE

We are looking for a Performance Marketing Manager for a 12-month fixed contract, to drive profitable eCommerce growth across all markets for our assigned brands. This is a role where you can make an immediate impact, stepping confidently into an established structure and owning our mid-lower funnel performance marketing strategy and paid media investment governance from day one, ensuring brand demand converts into qualified traffic, optimized performance, and measurable commercial impact.

WHAT YOU'LL DO

Acting as the strategic lead and commercial counterpart to our external media agency, you will ensure paid media investments translate into structured, performance-driven traffic acquisition that supports growth, conversion efficiency, and customer acquisition. Working closely with the Senior E-commerce Manager, you will safeguard premium brand positioning while driving performance, agency governance, budget control, and cross-market consistency.

Define and own the global mid- and lower-funnel traffic strategy, governing the performance marketing budget across brands and ensuring disciplined allocation, ROI optimization, and clear linkage to eCommerce revenue targets
Translate brand ambition and commercial targets into structured media and content briefs, owning the relationship with and governance of the external media agency, with clear accountability and continuous optimization.
Drive qualified traffic growth across paid search, paid social, display, and feed-based marketing, validating, challenging, and optimizing agency forecasts, plans, and performance assumptions
Lead structured test-and-learn initiatives and collaborate with the eCommerce specialist & CRM manager to ensure traffic acquisition supports conversion optimization and commercial priorities
Establish clear governance including KPIs, reporting standards, and decision frameworks across all markets, ensuring transparent performance measurement and attribution across paid channels
Translate performance data into actionable insights, identifying opportunities to improve traffic quality, conversion performance, and customer acquisition efficiency, while safeguarding premium brand expression across channels

WHO YOU ARE

You are commercially sharp with strong performance ownership, structured, analytical, and detail-oriented in everything you do. You are someone who can quickly get up to speed, take ownership, and deliver results in a dynamic environment. As a strategic thinker with operational discipline, you bring confident stakeholder management and the ability to challenge constructively, comfortable operating across multiple markets and layers of complexity, with a high sense of accountability and quality standards that shows in the precision of your work.

A Bachelor's or Master's degree in Marketing, Business, Communication, or a related field
5+ years of experience in performance marketing, digital marketing, digital media planning, or traffic management
Proven experience driving paid media performance directly linked to eCommerce growth, with strong experience managing external media or digital marketing agencies within a global scope
Deep understanding of digital KPIs and their commercial implications (ROAS, CAC, CVR, LTV, etc.)
Experience managing multi-market media strategies and budgets, with strong project management skills across multiple stakeholders, priorities, and budgets.
Strong analytical capability and ability to convert data into strategic direction and experience within premium, luxury, or design-led brands
Fluent in verbal and written English and Finnish

Last day of application:

2026-08-29

At Fiskars, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.
Health and Wellness: Your well-being matters to us, no matter where you are. We offer various health and well-being focused programs and coverage, adapted to the requirements of each region.
Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life.
Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives and learning resources, we empower our employees to reach their full potential.
Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.
Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued.
Employee Discounts: We want to ensure our team members make each day the extraordinary with use of our products and offer product discounts across our brands.

Please note that specific benefits may vary based on local regulations, market conditions, and other factors. We are committed to providing competitive and meaningful benefits to our employees in every market we operate.

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