GTM Lead, Data, Analytics & AI (Nordics)

Greenstep Sverige AB; Espoo; Hybrid; EUR 70,000 - 120,000; Full time

Benefits offered by this job

Well-being benefits

Together bonus (10% of profits)

Greenstep Academy

Hybrid work model

Career growth opportunities

Job summary

Greenstep Sverige AB in Finland and the Nordics is seeking a hands-on GTM Lead to shape the go-to-market for our data, analytics and AI offerings, and to drive Nordic market expansion. You will own ICP definition, messaging and channel mix, while building a robust pipeline across content, SEO, paid media, events and outbound, partnering with the sales team and business leaders.

The role demands 5+ years in GTM or marketing in B2B SaaS, a track record in new market expansion, partner-led GTM

Qualifications

• 5+ years in a GTM, growth or marketing role in B2B SaaS, software or tech consulting.
• Experience marketing both a product and expert services, or a clear view on how they differ.
• A track record in new market or geographic expansion.
• Hands-on partner-led or channel GTM experience, ideally in the Microsoft ecosystem or an equivalent vendor ecosystem.
• Experience selling to enterprise or mid-market buyers in data, analytics, finance or operations.
• Strong written communication. You produce content yourself, including on technical subjects.
• Comfort making decisions from pipeline data.
• Finnish or Swedish, plus professional English.

Responsibilities

• Define and execute GTM strategy, starting with Finland and Sweden and expanding from there. ICP, messaging, channel mix.
• Own pipeline generation across content, SEO, paid, events and outbound, and report on pipeline contribution, CAC and conversion.
• Build the expertise-led content engine that sells consulting: reference stories, thought leadership, and the technical credibility that gets us into evaluations.
• Develop partner enablement materials and joint GTM playbooks.
• Own positioning and sales enablement for both offerings, aimed at the CFO, CIO, CDO and CTO buyers who sign for them.
• Drive our presence at Nordic events.

Skills

GTM strategy

Market expansion

Partner GTM

Enterprise sales

Written communication

English proficiency

B2B SaaS

Tools

CRM systems

Marketing automation

Job description

Greenstep Sverige AB in Finland and the Nordics is seeking a hands-on GTM Lead to shape the go-to-market for our data, analytics and AI offerings, and to drive Nordic market expansion. You will own ICP definition, messaging and channel mix, while building a robust pipeline across content, SEO, paid media, events and outbound, partnering with the sales team and business leaders.

The role demands 5+ years in GTM or marketing in B2B SaaS, a track record in new market expansion, partner-led GTM