Mobile Game Product Marketing Manager — GTM & Growth Lead

HireHi; Finland; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Relocation support

Travel opportunities

Job summary

Supercell is seeking a Senior Product Marketing Lead to drive end-to-end GTM for live updates and campaigns in a mobile gaming environment. You will partner with product leads and designers to translate early concepts into high-impact launches.

You will direct internal teams and agencies, scale performance channels, manage player communications, and work with analytics to refine playbooks and measure success. Relocation to Helsinki is available.

Qualifications

• 5+ years in product marketing for mobile gaming or live-service products.
• Experience taking live features from concept to launch.
• Strong aesthetic judgment for trailers, assets, and player copy.
• Solid understanding of performance marketing across UA, CTV, creators and podcasts.
• Experience defining GTM hypotheses and using post-campaign analytics for decisions.
• Exceptional project management and ability to align developers, artists, and marketers without formal authority.
• Collaborative communication across cross-functional teams.

Responsibilities

• Drive end-to-end GTM strategy with product leads and designers from early concepts to high-impact campaigns.
• Lead creative campaign delivery with internal and external teams for trailers and assets.
• Scale growth channels with UA, CTV, creator partnerships, and podcasts.
• Operationalize player communications across in-game prompts, push notifications, and store channels.
• Collaborate with community managers to design shareable launch beats and creator content.
• Partner with analytics to validate hypotheses and improve GTM playbooks.

Skills

Product marketing

GTM strategy

Performance marketing

Project management

Cross-functional collaboration

Campaign feedback

Creative feedback

Job description

Supercell is seeking a Senior Product Marketing Lead to drive end-to-end GTM for live updates and campaigns in a mobile gaming environment. You will partner with product leads and designers to translate early concepts into high-impact launches.

You will direct internal teams and agencies, scale performance channels, manage player communications, and work with analytics to refine playbooks and measure success. Relocation to Helsinki is available.