product marketing manager for mobile games

HireHi; Finland; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Relocation support

Travel opportunities

Job summary

Supercell is seeking a Senior Product Marketing Lead to drive end-to-end GTM for live updates and campaigns in a mobile gaming environment. You will partner with product leads and designers to translate early concepts into high-impact launches.

You will direct internal teams and agencies, scale performance channels, manage player communications, and work with analytics to refine playbooks and measure success. Relocation to Helsinki is available.

Qualifications

• 5+ years in product marketing for mobile gaming or live-service products.
• Experience taking live features from concept to launch.
• Strong aesthetic judgment for trailers, assets, and player copy.
• Solid understanding of performance marketing across UA, CTV, creators and podcasts.
• Experience defining GTM hypotheses and using post-campaign analytics for decisions.
• Exceptional project management and ability to align developers, artists, and marketers without formal authority.
• Collaborative communication across cross-functional teams.

Responsibilities

• Drive end-to-end GTM strategy with product leads and designers from early concepts to high-impact campaigns.
• Lead creative campaign delivery with internal and external teams for trailers and assets.
• Scale growth channels with UA, CTV, creator partnerships, and podcasts.
• Operationalize player communications across in-game prompts, push notifications, and store channels.
• Collaborate with community managers to design shareable launch beats and creator content.
• Partner with analytics to validate hypotheses and improve GTM playbooks.

Skills

Product marketing

GTM strategy

Performance marketing

Project management

Cross-functional collaboration

Campaign feedback

Creative feedback

Job description

Описание

Hay Day is a mobile game developed by Supercell, offering players a cozy, social farming experience. Supercell creates games designed to be played by as many people as possible for years and remembered forever.

Задачи

• Drive end-to-end GTM strategy by partnering with product leads and game designers from early feature concepts through high-impact campaigns for live updates, seasonal beats, and feature drops;
• Lead creative campaign delivery by directing internal art directors, video producers, and external agencies to produce trailers, visual assets, and marketing collateral;
• Explore and scale performance-driven growth channels with UA and Performance Marketing teams, including Connected TV, influencer integrations, creator platforms, and podcasts;
• Operationalize player communications across in-game pop-ups, newsfeed beats, push notifications, App Store Optimization, and Web Shop / D2C channels;
• Collaborate with Community Managers and content creators to design shareable launch beats that drive organic reach and creator content;
• Partner with analytics to validate campaign hypotheses, track launch performance, feature adoption, and player sentiment, and improve future GTM playbooks.

Требования

• 5+ Years of Product Marketing experience in mobile gaming or live-service consumer products;
• Proven experience taking live features and product updates from early concept to full public launch;
• Strong aesthetic judgment and ability to provide clear, actionable feedback on trailer cuts, visual assets, and player copy;
• Solid understanding of performance marketing mechanics and experience evaluating multi-channel campaigns across UA, CTV, creator partnerships, and podcasts;
• Experience defining GTM hypotheses, setting pre-launch success metrics, and using post-campaign analytics for strategic decisions;
• Exceptional project management skills and ability to align developers, artists, and marketers without formal authority;
• Collaborative communication style and ability to build trust across cross-functional teams;
• Nice to have: casual, simulation, or puzzle gaming experience.

Условия

• Relocation support is available through a dedicated mobility team and partners;
• Relocation to Helsinki, Finland is available;
• candidates located in London should be willing to travel.