Marketing Manager

Rebl Eats; Helsinki; On-site; EUR 55,000 - 85,000; Full time

Benefits offered by this job

Free office food and tastings

Flexible working hours

Growth opportunities

Job summary

Rebl Eats in Helsinki seeks a Marketing & Social Manager to turn brand energy into love and sales, blending strategy with hands-on execution across channels.

You’ll lead our social presence (Instagram, TikTok, LinkedIn), plan and execute launch campaigns, collaborate with content creators, and manage influencer partnerships while working with founders on brand strategy and retail activations. Fluency in Finnish and English required; Swedish is a plus.

Qualifications

• 3–5 years of experience in consumer brands (FMCG, lifestyle, or food preferred) with hands-on social media experience.
• Able to plan campaigns and shoot a TikTok on your phone.
• Deep understanding of social culture and what works on platforms like TikTok.
• Experience in influencer marketing, brand partnerships, and content creation.
• Comfortable running digital paid campaigns (Meta, TikTok, YouTube) or briefing media partners.

Responsibilities

• Lead marketing in Finland, turning brand energy into brand love and sales.
• Plan and execute launch campaigns across channels (social, influencer collaborations, in-store visibility, media).
• Manage social presence (Instagram, TikTok, LinkedIn) from concept to post.
• Collaborate with spokespersons and content creators weekly.
• Manage influencer partnerships: identify, brief, measure impact.

Skills

Social media management

Strategic planning

Creative execution

Influencer marketing

Brand partnerships

Content creation

Paid media

Finnish language

English language

Social trends

Job description

About Rebl Eats

Rebl Eats' purpose is to accelerate the green transition of food. Founded four years ago, the company is having a strong momentum, so we are ready to grow our team again. www.rebleats.com

We create next generation ready-to-eat meals and snacks, sold in supermarkets and food delivery. With over 4 million products sold in Finland and Sweden expansion kicking-off, we are entering an exciting scaling stage.

Next year marks our most exciting and largest marketing year to date, and we’re planning to blow it up (in the best possible way).

We’re looking for a Marketing & Social Manager who’s ready to take the brand to new heights — someone who can dream big, deliver even bigger, and broaden the community that loves what we stand for.

Backed by Wolt founder Elias Aalto and other top investors, we were also featured in Slush 100, Tech Arena Sweden's Top 100, Sifted's Top 100 Fastest Growing Startups in Nordics & Benelux, and have made waves on Leijonan Luola and Suomalainen Menestysresepti.

What You’ll Do

• You’ll be the driving force behind Rebl’s marketing in Finland, turning our brand energy into brand love and sales.
• Your job is part strategy, part execution — as we believe the best marketers can do both.
• Plan & execute launch campaigns across channels — from social and influencer collaborations to in-store visibility and media.
• Lead our social presence (Instagram, TikTok, LinkedIn) — from concept to post, ensuring the Rebl voice stays bold and witty.
• Collaborate with our spokesperson & content creators to bring fresh, engaging stories to life weekly.
• Manage influencer partnerships — identify, brief, and measure collaborations that drive real impact.
• Work closely with founders and agencies on brand strategy, media buying, and retail activations.
• Manage online media buy, track performance & learn fast — report on engagement, reach, and sales uplift; adapt campaigns on the go.
• Guard and grow the brand — make sure Rebl’s tone, visuals, and ideas stay consistent, creative, and rebellious.

Who You Are

• A marketing all-rounder with 3–5 years of experience in consumer brands (FMCG, lifestyle, or food preferred) with hands‑on social media experience
• Equal parts strategic planner and creative executor — you can build a campaign plan and shoot a TikTok on your phone.
• Deeply fluent in social culture — you know what performs on Tiktok (and why).
• Experienced in influencer marketing, brand partnerships, and content creation.
• Comfortable running digital paid campaigns (Meta, TikTok, YouTube) or briefing media partners.
• Collaborative, curious, and eady to jump in wherever the action is.
• Energized by making things happen — whatever it takes.
• Fluent in Finnish and English (Swedish a plus).

What You’ll Bring

• A sharp eye for design and storytelling
• Solid understanding of marketing metrics and campaign optimization
• Confidence to own projects from brief to rollout
• Energy to move fast — and have fun doing it

Your Impact

• After 12 months, success means:
• You’ve led the most talked-about retail launch of the year.
• A growing community of brand advocates online and offline.
• Measurable gains in awareness (x2), engagement, and in-store sales (x2).
• A brand that’s not just distributed nationwide — but loved nationwide.

Why join?

We offer you a chance to be part of one of the hottest food startups in town, in a really exciting growth stage. We are creating a positive impact and moving humanity forward to a sustainable food future.

Join us for a personal growth accelerator and responsibilities from day 1, much beyond what a traditional company could offer. If you enjoy a versatile, fun and challenging work environment, this is definitely for you.

Location

This role is hybrid, from Rebl office in Herttoniemi (twice a week), partly remote, and partly wherever great ideas happen.

Benefits

Always some free food and delicious tastings at the office, combined with flexible working hours. Other benefits we will add as we grow and can afford to treat ourselves a bit more.