Marketing Lead, South Africa (Helsinki)

Draivi Media Oy; Helsinki; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Impactful Work

Career Growth

Culture & Benefits

Personnel Fund

Flexible hours

Conference trips

Job summary

Draivi Media Oy in Helsinki is seeking a Marketing Lead to own all marketing for South Africa, a market with 2 million users, while working from our Helsinki hub.

You will manage every channel—from media buying to direct marketing, email and SMS—and align with the SA business development lead to drive growth. This role blends strategy with hands-on execution in a fast-paced, cross-border team.

Qualifications

• Proven experience owning performance marketing results.
• Hands-on experience with Google Ads and/or Meta Ads campaign management.
• Budget ownership and prioritization across channels.
• Strong knowledge of SEA/SEM, A/B testing and CRO concepts.
• Analytical mindset and ability to turn data into insights.
• Collaborative approach across teams and partners.
• Fluent written and spoken English.

Responsibilities

• Own the performance marketing strategy, budget and results for South Africa across paid, direct marketing and content.
• Lead Google and Meta Ads performance, hands-on at first and scale campaigns.
• Maintain and grow email and SMS marketing for retention and monetization.
• Coordinate with our SA lead and Helsinki hub to turn market insights into campaigns.
• Contribute to content and SEO initiatives for the SA market.
• Help develop SA sites and improve conversion funnels with the product/tech teams.
• Set KPIs, report on performance and identify growth opportunities.

Skills

Performance marketing

Google Ads

Meta Ads

Budget management

SEA/SEM

A/B testing

Data analysis

English fluency

Cross-functional collaboration

Tools

Google Ads

Meta Ads

Job description

Some say sauna and braai don't mix. We disagree. At Draivi, you'll lead marketing for South Africa, where we already serve more than 2 million users, from our Helsinki office, with a work-life balance that's as serious as our growth ambitions.

Draivi is a leading performance marketing company that helps its partners acquire customers online. With a presence in the Nordics, Spain, Germany, South Africa, Mexico and beyond, we generate over 400,000 unique leads each month through our comparison websites and have more than 8 million registered users.

South Africa is one of our fastest growing markets, with more than 2 million users, and we're scaling fast. Now we're looking for a Marketing Lead to own all marketing for the market and take it to the next level.

As Marketing Lead, you'll be responsible for every marketing channel in South Africa, from media buying to direct marketing, and you'll set the direction for how we grow. You'll work from Helsinki as part of our performance marketing hub, and closely with our business development lead in South Africa, who recently joined as our first local hire.

It's the rare combination of a proven business and a team still being built, so your ideas will shape how we grow. And don't worry about the distance: Helsinki and Johannesburg share the same time zone for half the year and are just one hour apart for the rest.

We're looking for someone who is self-driven, quick to learn, and passionate about performance marketing. If you're looking for an exciting opportunity to grow with one of the fastest-growing performance marketing companies in the Nordics, we want to hear from you!

Responsibilities

• Own the performance marketing strategy, budget and results for South Africa across paid, direct marketing and content
• Lead Google and Meta Ads performance, hands-on at first and scaling the setup as the market grows
• Maintain and further develop our already strong email & sms marketing, finding new ways to grow retention and monetization
• Work with our business development lead in South Africa and our performance marketing hub in Helsinki to turn market and partner insight into campaigns
• Contribute to content and SEO initiatives for the South African market
• Help develop our South African sites and improve our conversion funnels together with our tech team, bringing marketing insight into product decisions
• Set KPIs, report on performance and prioritize the next growth opportunities

Requirements

• Proven experience owning performance marketing results, not only running campaigns
• Hands-on experience with Google Ads and/or Meta Ads campaign management
• Budget ownership: experience managing budgets and prioritizing across several channels
• Solid understanding of SEA/SEM, A/B testing, conversion rate optimization and the latest digital marketing tools
• Strong analytical skills with a knack for turning data into actionable insights
• Problem-solving mindset: able to think beyond the obvious and uncover new growth opportunities
• Collaboration: able to lead and coordinate people you may not directly manage, such as local colleagues, freelancers and partners
• Fluent written and spoken skills in English

What we consider as a plus or nice to have

• Experience in financial services, lead generation or affiliate marketing
• Experience with SEO and content marketing, and ideas for growing organic traffic alongside paid channels
• Knowledge of the South African consumer market

We offer you

• Impactful Work: You'll own a market with 2 million+ users and help build its team from an early stage. We value initiative and give you the autonomy and trust to make an impact with your expertise.
• Career Growth: We invest in your future with advanced training, mentoring, and hands-on experience, giving you every opportunity to expand your skill set.
• Vibrant Company Culture: We foster a culture of trust, experimentation, and continuous learning where creativity and results go hand in hand. Our supportive work community is one of our biggest strengths.
• Comprehensive Benefits: On top of the base salary and an individual bonus plan, we offer Edenred benefits (lunch, culture & sports, wellbeing, commuting), up-to-date work equipment, extensive occupational health care and insurance also covering free time, snacks at the office and continuous learning opportunities.
• Personnel Fund for Employees: As part of our commitment to your long-term financial well-being, we offer access to our personnel fund. This allows you to invest your performance bonuses into a managed fund, enhanced by a 20% company contribution, with the potential for significant returns based on your chosen investment strategy. This is more than just a bonus — it's an investment in your future.
• Flexible Work Arrangements: We understand the importance of work-life balance. Our flexible working hours and hybrid setup allow you to design a rhythm that supports both productivity and personal well-being.
• Exciting Perks: Experience our annual conference trips to incredible destinations like Spain, Italy, Croatia, and Germany. We believe in learning, networking, and having fun in the sun.

At Draivi we believe diversity drives innovation. We are committed to fair and unbiased recruitment, ensuring every candidate - regardless of background, gender, ethnicity, age, ability, or identity - is given equal consideration. We value different perspectives and actively encourage individuals from all walks of life to apply. If you're passionate about this role and meet the qualifications, apply and join our team. Your uniqueness is not just welcome, it's an asset.

We live and breathe ambition. We're leaders in performance-based advertising, shaking up the financial sector and beyond. If you're ready to join an international team that's curious, experimental, and will never stop the madness, we'd love to hear from you.